A curated list of the B2B companies that will blaze the path for all future software companies. To the pioneers of this list, we are excited for what the future holds for you, your work inspires us at Variance, and we are looking to build tools for you and the companies that will come after you.
Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.
A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.
A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.
We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.
Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.
Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.
ANY of the following conditions matching:
Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.
ANY of the following conditions matching:
An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.
ALL of the following conditions matching:
PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.
ALL of the following conditions matching:
Transacted is pretty simple—are they paying you or not?
ALL of the following conditions matching:
EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.
ALL of the following conditions matching:
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