No.
5
IPO

Klaviyo

Klaviyo is a marketing automation and email platform designed to help grow businesses.

No.
10
IPO

Fivetran

Fivetran is a technology company that automates replicating data into a cloud data platforms

No.
17
IPO

ThoughtSpot

ThoughtSpot is a business intelligence platform that helps anyone explore, analyze, and share real-time business analytics data easily.

No.
28
IPO

Pendo

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

No.
36
IPO

Grafana Labs

Grafana Labs is an open source software platform built to support monitoring, visualization, and metric analytics.

No.
37
IPO

MoEngage

MoEngage is an internet company that features cloud-based marketing services for consumer businesses.

No.
38
IPO

Sisense

Sisense is the leading AI-driven platform for infusing analytics everywhere.

No.
51
IPO

Mixpanel

Mixpanel is an analytics platform that helps companies measure data and build better products through data.

No.
78
IPO

FullStory

FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.

No.
89
IPO

Rivery.io

Rivery is an intuitive SaaS ELT platform for data ingestion, transformation, and workflow orchestration.

No.
96
IPO

Radar

Radar is a location data infrastructure platform that helps growth and product teams to build location-aware app experiences.

No.
106
IPO

Sprig

Sprig enables companies to create customer-informed products and frictionless experiences with in-context research insights.

No.
118
IPO

Data.world

Data.world is the cloud-native data catalog platform.

No.
121
IPO

StreamSets

Streamsets is a DataOps platform for modern data integration.

No.
122
IPO

Polly

Polly meets your team right where they work and gets answers to your most important questions, instantly.

No.
126
IPO

Embrace

Embrace is the only observability and data platform built for mobile that empowers companies to deliver optimal mobile experiences.

No.
129
IPO

DataCamp

DataCamp is a young team of data analytics enthusiasts that provide free interactive data science and statistics education to the world.

No.
132
IPO

Attest

Attest is a consumer research platform that delivers consumer data that drive predictable and repeatable growth to businesses.

No.
144
IPO

Metabase

Metabase is an open-source analytics and business intelligence application that allows users to create dashboards or emails.

No.
151
IPO

Vidyard

Vidyard is a video marketing platform, enabling customers to derive information on viewer-behavior for marketing automation systems and CRM.

No.
154
IPO

Base

Base is the first software built specifically for EAs. As one of the most strategic levers in a company, it’s time you had tools built for the way you work.

No.
159
IPO

Appcues

Appcues provides a no-code platform helping teams to track and analyze product usage and publish in-app tours, announcements, and surveys.

No.
164
IPO

Logz.io

Logz.io provides a scalable and intelligent machine data analytics platform built on ELK and Grafana for monitoring modern applications.

No.
173
IPO

Heavy AI

HEAVY.AI provides advanced analytics that empower businesses and the government to visualize high-value opportunities and risks hidden in their big location and time data, supporting time-sensitive, high-impact decisions.

No.
176
IPO

Preset

Preset is a software-as-a-service company that offers a cloud-based open analytics data platform.

No.
181
IPO

GoodData

GoodData is an analytics company that provides access to business reporting, dashboards, and ad hoc analytics to customers.

No.
186
IPO

Redpanda

Redpanda is the streaming data platform for developers. It’s API-compatible with Apache Kafka®, but 10x faster, much easier to use and safer.

No.
193
IPO

Bonusly

Leading SaaS platform for employee recognition, rewards, and engagement.

No.
196
IPO

Prezi

Prezi is an interactive cloud-based presentation platform that helps users connect with their audience.

No.
211
IPO

RapidMiner

RapidMiner builds a software platform for data science teams that unites data prep, machine learning, and predictive model deployment.

No.
212
IPO

Perforce Software

Perforce Software offers the industry's most flexible and scalable collaboration and version control platform.

No.
213
IPO

Anvyl

Anvyl is a technology platform that uses data analytics to reinvent supply chain processes, making products better, smarter, and easier.

No.
216
IPO

Skupos

Skupos is the data platform powering the convenience retail industry.

No.
220
IPO

Coralogix

Coralogix is a SaaS platform that uses machine learning algorithms to facilitate delivery and maintenance processes for software providers.

No.
239
IPO

Dataloop AI

DataLoop AI is an enterprise-grade data platform for image and video annotation.

No.
240
IPO

Granular

Granular is a software and analytics platform that helps farmers operate more efficiently and make better business decisions.

No.
253
IPO

dbt Labs

Dbt Labs develops an analytics engineering tool that prepares raw data in the warehouse for analysis.

No.
264
IPO

Rollbar

The continuous code improvement platform. Proactively discover, predict, and remediate errors with real-time AI-assisted workflows.

No.
270
IPO

Avo

Avo is a next-gen analytics governance platform for PMs, devs, and data scientists to plan and govern their product analytics.

No.
271
IPO

DataDome

Empower your organization with some of the most advanced business assessments available, and focused executive training sessions.

No.
290
IPO

Jirav

B2B Financial Modeling, FP&A, and Predictive Analytics

No.
291
IPO

Verta

Verta builds software infrastructure to help enterprise data science and machine learning (ML) teams develop and deploy ML models.

No.
295
IPO

Qwilr

Qwilr is document design and automation tool for sales teams, including e-sign, analytics and integrations with CRM and business software.

No.
299
IPO

Onshape

Onshape is a product development platform that unites CAD, data management, collaboration tools, and real-time analytics.

No.
301
IPO

AppFollow

AppFollow is a B2B SaaS company offering a one-stop platform to help drive mobile app growth and increase customer loyalty.

No.
303
IPO

Moesif

Activate, engage, and monetize more users with a powerful API analytics platform

No.
305
IPO

Epsagon

Epsagon is a privately held, modern observability company with offices in New York and Tel Aviv.

No.
341
IPO

OverOps

OverOps tells companies when, where and why code breaks in production, and the only solution that provides Automated Root Cause analysis.

No.
342
IPO

DataHawk Technologies

DataHawk is a SaaS eCommerce Business Management Platform for Brands, Retailers, and Agencies.

No.
358
IPO

MarketMuse

MarketMuse accelerates content research and builds AI-driven content strategies.

No.
359
IPO

Dreamdata

Dreamdata is a B2B revenue automation platform. We help you repeat success and stop wasting money.

No.
361
IPO

Tetra Insights

Tetra Insights is a platform for enterprise user research and insights.

No.
362
IPO

Factors.AI

Simplifying Marketing Analytics and Decisioning using AI.

No.
368
IPO

Vespucci

Vespucci,is a new kind of analytics tool. As insightful as screen recording. Privacy compliant. Scalable. AppStore Ready.

No.
369
IPO

Peel

Peel is an automated Shopify business intelligence & analytics tool that computes 100+ metrics into visually intuitive data. Get your 15-day free trial.

No.
373
IPO

Sustain.Life

Sustainability software for businesses to measure, manage, and report carbon emissions and make business decisions with the environment in mind.

No.
394
IPO

Census

Census delivers trusted data and analytics from your data warehouse into all your operational tools.

No.
418
IPO

Materialize

Materialize is a streaming SQL database company that simplifies the application development for developers.

No.
423
IPO

ProfitWell

ProfitWell provides business intelligence solutions and tools for business growth.

No.
426
IPO

CloudFiles

CloudFiles is an app that offers file version control, document management, file sharing, and tracking services for Hubspot and salesforce.

No.
438
IPO

InnerTrends

InnerTrends is a product analytics solution that helps product teams grow faster with insights from pre-built analytics reports.

No.
445
IPO

Athenian

Introducing the world to software engineering metrics that help teams, and improve processes. Athenian is built for GitHub and Jira users.

No.
448
IPO

Screeb

Screeb is a customer feedback loop solutions firm that provides user research, product analytics and customer support services.

No.
450
IPO

Scalyr

Scalyr offers a cloud-based data analytics platform that enables high-speed log management and server monitoring.

No.
452
IPO

Heybooster

Heybooster is a provider of analytical tools to ecommerce companies to take better digital marketing decisions.

No.
471
IPO

Airboxr

Airboxr is a revenue analytics platform for D2C brands. It connects to revenue/marketing data sources & provides analysis on a single click.

No.
472
IPO

Corrily

Corrily is a price optimization software utilized by subscription and usage-based companies.

No.
499
IPO

Swydo

Easy reporting for online marketers

No.
513
IPO

Amplitude

Amplitude is a product intelligence platform that provides digital product tools that help teams run and grow their businesses.

No.
514
IPO

Snowflake

Snowflake is a cloud data platform that provides a data warehouse-as-a-service designed for the cloud.

No.
518
IPO

Elastic

Elastic builds software to make data usable in real time and at scale for search, logging, security, and analytics use cases.

No.
520
IPO

Datadog

Datadog offers monitoring and analytics for cloud-based workflows.

No.
521
IPO

Confluent

Confluent offers a streaming platform based on Apache Kafka that enables companies to easily access data as real-time streams.

No.
523
IPO

Alteryx

Alteryx is a leading provider of an end to end data science & analytics platform for the enterprise

No.
524
IPO

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

No.
526
IPO

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

No.
528
IPO

Sprout Social

Sprout Social provides a platform for businesses to manage social media engagement, publishing and analytics.

No.
538
IPO

Sumo Logic

Sumo Logic is a log management and analytics service, transforms big data into sources of operations, security, and compliance intelligence.

No.
545
IPO

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

Building a PLG future with you.

Don't see your company?

Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

Thanks for your submission.
We will let you know when it's posted.
Oops! Something went wrong while submitting the form.

What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times