No.
17
IPO

ThoughtSpot

ThoughtSpot is a business intelligence platform that helps anyone explore, analyze, and share real-time business analytics data easily.

No.
38
IPO

Sisense

Sisense is the leading AI-driven platform for infusing analytics everywhere.

No.
87
IPO

Carto

Carto is a platform that turns spatial data into an efficient delivery route, better behavioral marketing, and strategic store placements.

No.
144
IPO

Metabase

Metabase is an open-source analytics and business intelligence application that allows users to create dashboards or emails.

No.
179
IPO

Matillion

Matillion is an integration platform for cloud data warehouses.

No.
181
IPO

GoodData

GoodData is an analytics company that provides access to business reporting, dashboards, and ad hoc analytics to customers.

No.
227
IPO

ActivTrak

ActivTrak is the Workforce Analytics platform trusted by over 9000 companies to help their modern workforce work wiser

No.
259
IPO

Crunchbase

Crunchbase provides intelligent prospecting software powered by live company data.

No.
270
IPO

Avo

Avo is a next-gen analytics governance platform for PMs, devs, and data scientists to plan and govern their product analytics.

No.
282
IPO

ScaleFactor

ScaleFactor provides accounting and finance software with automated bookkeeping, proactive alerts, and other features.

No.
286
IPO

PopSQL

PopSQL is a modern, collaborative SQL editor for teams.

No.
523
IPO

Alteryx

Alteryx is a leading provider of an end to end data science & analytics platform for the enterprise

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times