No.
4
IPO

Zapier

Zapier allows its users to easily connect and automate the apps they use.

No.
14
IPO

MessageBird

MessageBird is a cloud communications platform that connects enterprises to their global customers.

No.
16
IPO

Snyk

Snyk is a cloud native application security provider that enables millions of developers to build software securely.

No.
30
IPO

Cockroach Labs

Cockroach Labs is a software company that develops a cloud-native SQL database for modern cloud applications.

No.
31
IPO

Kong

Kong is the cloud connectivity company offering the industry-leading service connectivity platform designed for modern architectures.

No.
34
IPO

Contentful

Contentful offers a headless content management system that helps organizations deliver content across channels.

No.
42
IPO

OwnBackup

OwnBackup provides backup and recovery solutions for companies that use Salesforce.

No.
53
IPO

Platform.sh

Platform.sh is a cloud hosting platform that helps companies build, run, and scale their websites and apps.

No.
64
IPO

Celigo

Celigo is an iPaaS cloud-based integration platform that allows applications to work together for both IT and business users.

No.
66
IPO

Netlify

Netlify is a web development tool that automates code to build and deploy sites and web applications.

No.
68
IPO

StackShare

StackShare is on a mission to connect every developer in the world with the right tools and the companies using them.

No.
75
IPO

Repl.it

Replit is a simple yet powerful online IDE, Editor, Compiler, Interpreter, and REPL. Code, compile, run, and host in 50+ programming languages.

No.
125
IPO

Workable

Workable is the world’s leading hiring platform, where companies find, evaluate and hire better candidates, faster.

No.
151
IPO

Vidyard

Vidyard is a video marketing platform, enabling customers to derive information on viewer-behavior for marketing automation systems and CRM.

No.
153
IPO

SkyKick

SkyKick provides a cloud management SaaS platform for IT providers.

No.
155
IPO

Mezmo

Mezmo is a centralized log management solution that helps application owners operate more harmoniously in a DevOps world.

No.
205
IPO

Fuze

Formerly ThinkingPhones, Fuze is a cloud-based communications and collaboration solution that connects organizations across devices.

No.
225
IPO

Paperspace

Paperspace powers next-generation applications built on GPUs.

No.
240
IPO

Granular

Granular is a software and analytics platform that helps farmers operate more efficiently and make better business decisions.

No.
246
IPO

Betty Blocks

The #1 no-code platform for innovation, agility and empowerment. Used to create mobile, business and web applications at lightning speed.

No.
254
IPO

Applitools

Applitools developed the first cloud-based software testing tool that automatically validates all the visual aspects of any web.

No.
298
IPO

Zipwhip

Zipwhip features software that helps people businesses have more effective conversations by text-enabling existing phone numbers.

No.
307
IPO

Sysdig

Sysdig is driving the standard for cloud and container security.

No.
341
IPO

OverOps

OverOps tells companies when, where and why code breaks in production, and the only solution that provides Automated Root Cause analysis.

No.
349
IPO

Synder

Synder is an easy accounting platform for e-commerce businesses.

No.
379
IPO

Scalr

Scalr is a SaaS platform designed to help medium-to-large organizations overcome the challenges of adopting Terraform at scale.

No.
387
IPO

CircleCI

CircleCI is a continuous integration and delivery platform that automates development workflows and IT operations.

No.
450
IPO

Scalyr

Scalyr offers a cloud-based data analytics platform that enables high-speed log management and server monitoring.

No.
484
IPO

Harmon.ie

harmon.ie provides its users with a suite of user experience products that supports the digital workplace.

No.
518
IPO

Elastic

Elastic builds software to make data usable in real time and at scale for search, logging, security, and analytics use cases.

No.
520
IPO

Datadog

Datadog offers monitoring and analytics for cloud-based workflows.

No.
524
IPO

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

No.
529
IPO

Box

Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls.

No.
535
IPO

DigitalOcean

DigitalOcean provides a cloud platform to deploy, manage, and scale applications of any size.

No.
541
IPO

MongoDB

MongoDB is a next-generation database that helps businesses transform their industries by harnessing the power of data.

No.
547
IPO

PagerDuty

PagerDuty is an operations performance platform delivering visibility and actionable intelligence across the entire incident lifecycle.

No.
549
IPO

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times