No.
11
IPO

Fivetran

Stream data into your warehouse for advanced analytics. Fivetran was built to enable analysts to access their business data. Sign up today for a free trial.

No.
33
IPO

Kong

Build your cloud connectivity fabric with the industry-leading end-to-end service connectivity platform that unifies API gateway, ingress and service mesh into one developer solution.

No.
38
IPO

Grafana Labs

Grafana Labs is an open source software platform built to support monitoring, visualization, and metric analytics.

No.
48
IPO

Matillion

Your data is your competitive edge. Matillion's ETL software gives you the tools you need to harness your data and gain powerful business insights.

No.
55
IPO

JumpCloud

JumpCloud's platform modernizes the directory, unifies device and identity management across IT resources: on-prem, in the cloud, on Windows, Mac, and Linux

No.
103
IPO

Nintex

Nintex is the market leader in end-to-end process management and workflow automation. Easily manage, automate, and optimize your processes with no code.

No.
158
IPO

Prezi

Create interactive visuals that appear right next to you on screen as you present, for virtual presentations that engage, inspire, and educate.

No.
167
IPO

Data.world

data.world's cloud-native data catalog makes it easy for everyone—not just the "data people"—to get clear, accurate, fast answers to any business question.

No.
202
IPO

BitTitan

BitTitan MigrationWiz: Trusted and award winning IT migration tool since 2006, enables IT services providers to adopt the cloud.

No.
204
IPO

Cyral

Easily observe, control, and protect your data endpoints in a cloud and DevOps-first world. Discover Data Cloud Security with Cyral.

No.
227
IPO

FullContact

FullContact Inc. is a privately held technology company that provides a suite of cloud-based software products for businesses, developers, and brands.

No.
260
IPO

Indico

Learn how Indico's Intelligent Process Automation software allows companies to quickly automate document-based workflows for unstructured content.

No.
269
IPO

env0

Automate the provisioning of Terraform and Terragrunt workflows and infrastructure as code with env0. Get visibility, predictability & governance on your cloud deployments and design the controls to empower your teams with self-service cloud environments.

No.
278
IPO

Panoply

Easily sync, store, and access all your business data with a cloud data platform designed for analysts.

No.
303
IPO

GoCanvas

GoCanvas is a service that helps you replace paper forms and processes with efficient mobile business apps and forms to save money and time on data collection.

No.
337
IPO

Druva

Druva Inc. is a privately-held software company based in Sunnyvale, California.

No.
348
IPO

Dreamdata

Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touch attribution tool for multi-techstack busi...

No.
366
IPO

Honeycomb

Honeycomb is a software debugging tool that can help you solve problems faster within your distributed services. Try Honeycomb for free today!

No.
448
IPO

Datadog

Datadog is an observability service for cloud-scale applications, providing monitoring of servers, databases, tools, and services, through a SaaS-based data analytics platform.

No.
449
IPO

Confluent

Confluent is building the foundational platform for data in motion so any organization can innovate and win in a digital-first world.

No.
477
IPO

Fastly

Fastly is an American cloud computing services provider.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times