No.
42
IPO

OwnBackup

OwnBackup provides backup and recovery solutions for companies that use Salesforce.

No.
141
IPO

Tigera

Kubernetes-native security and observability Security and observability as code for cloud-native applications Get StartedRequest a Demo PCI Compliance for Hosts, VMs, Containers and Kubernetes Implement an automated and scalable solution

No.
162
IPO

ShiftLeft

The most proven application security methods redesigned for DevOps environments.

No.
177
IPO

SecureAuth

SecureAuth is an identity and access management company that delivers a truly passwordless continuous experience to everyone, everywhere.

No.
191
IPO

OneLogin

OneLogin is a cloud identity and access management solution that enables enterprises to secure all apps for their users on all devices.

No.
230
IPO

Vicarius

Vicarius develops an autonomous vulnerability remediation platform helping teams protect their assets against software exploitation.

No.
238
IPO

Cyral

Cyral is the first cloud-native solution that makes it easy to observe, control, and protect the data cloud.

No.
302
IPO

Avanan

Avanan uses AI to protect cloud email and collaboration suites from cyber attacks.

No.
307
IPO

Sysdig

Sysdig is driving the standard for cloud and container security.

No.
333
IPO

BitTitan

BitTitan empowers IT service professionals to successfully deploy and manage cloud technologies through automation.

No.
356
IPO

Druva

Druva delivers a SaaS-based platform to protect and manage enterprise data across endpoint, data center and cloud workloads.

No.
467
IPO

Conveyor

Conveyor is a software company that makes vendor security reviews fast, frictionless, and accurate for both vendors and customers.

No.
510
IPO

GitLab

GitLab is a web-based DevOps lifecycle tool that provides a Git repository manager providing wiki, issue-tracking and continuous integration and deployment pipeline features, using an open-source license, developed by GitLab Inc.

No.
546
IPO

Okta

Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times