No.
27
IPO

Intercom

Helping businesses build strong customer relationships with the Engagement OS.

No.
47
IPO

Hightouch

Sync customer data to your SaaS, marketing, sales, and success platforms.

No.
76
IPO

Copper

Copper offers customer relationship management solutions for companies that use Google applications.

No.
79
IPO

LeadSquared

LeadSquared is a sales execution and marketing automation platform that allows businesses to track, nurture, and manage their leads.

No.
85
IPO

Sendinblue

Sendinblue is a developer of a cloud-based digital marketing platform used to build strong customer relationships.

No.
134
IPO

Scratchpad

The fastest experience for salespeople to do their work. Fewer clicks, less tabs, and no waiting for pages to load.

No.
152
IPO

LeadIQ

LeadIQ is a prospecting platform that makes lead management and sales prospecting simple.

No.
154
IPO

Base

Base is the first software built specifically for EAs. As one of the most strategic levers in a company, it’s time you had tools built for the way you work.

No.
180
IPO

Vendasta

The end-to-end platform for local experts who market, sell, bill, fulfill, and deliver solutions to small- and medium-sized businesses.

No.
203
IPO

Troops

Troops provides a Salesforce automation platform used to improve sales velocity, forecast, visibility, and collaboration.

No.
245
IPO

Workiz

Workiz is a provider of an online platform for managing home services work teams.

No.
251
IPO

Insightly

Insightly specializes in the fields of CRM, enterprise software, and project management.

No.
273
IPO

GupShup

GupShup develops a conversational messaging platform designed to automate business conversations.

No.
313
IPO

Freshworks

Freshworks provides businesses with SaaS customer engagement solutions.

No.
322
IPO

Shore

Shore is a software company that provides digital solutions for local service providers.

No.
339
IPO

Nimble CRM

Nimble is the CRM for Office 365 and G Suite that builds award-winning contact management solutions for teams and individuals.

No.
340
IPO

Aircall

Aircall is a cloud-based call center software that integrates with CRM, productivity, and helpdesk tools.

No.
344
IPO

NationBuilder

NationBuilder is a community organizing software platform that helps people organize and build community-based relationships.

No.
364
IPO

Folk

Contact management designed for teams and individuals

No.
367
IPO

Reveal

Map Accounts & identify Qualified Leads for Free. Save valuable time & say goodbye to spreadsheets with instant account mapping allowing you to drive & measure revenue.

No.
384
IPO

Variance

Variance is a platform that lets everyone in your company drive growth.

No.
403
IPO

Crossbeam

Crossbeam is a collaborative data platform that helps companies build more valuable partnerships.

No.
413
IPO

Cliently

We help you find leads from over 150M+ prospects, and engage them with automated workflows: sales emails, videos, even physical gifts.

No.
439
IPO

RD Station

RD Station helps customers build, execute, and measure digital marketing strategies.

No.
505
IPO

Ontraport

A breakthrough web app where CRM meets automation to power your marketing, sales and business systems all in one place.

Building a PLG future with you.

Don't see your company?

Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

Thanks for your submission.
We will let you know when it's posted.
Oops! Something went wrong while submitting the form.

What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times