No.
9
IPO

OneTrust

OneTrust helps companies manage privacy, security, and governance requirements in a regulatory environment that constantly changes.

No.
58
IPO

Tailscale

Tailscale is a software company that provides zero-configuration virtual private networks (VPNs) for secure connectivity.

No.
117
IPO

IRONSCALES

IRONSCALES is the fastest growing email security solution in the world. Powerfully simple email security.

No.
141
IPO

Tigera

Kubernetes-native security and observability Security and observability as code for cloud-native applications Get StartedRequest a Demo PCI Compliance for Hosts, VMs, Containers and Kubernetes Implement an automated and scalable solution

No.
149
IPO

Magic

Magic is the #1 user authentication and private key management solution for Web3 and Web2.

No.
162
IPO

ShiftLeft

The most proven application security methods redesigned for DevOps environments.

No.
194
IPO

1Password

1Password is a secure and convenient password manager for documents, credit card information, and addresses.

No.
230
IPO

Vicarius

Vicarius develops an autonomous vulnerability remediation platform helping teams protect their assets against software exploitation.

No.
271
IPO

DataDome

Empower your organization with some of the most advanced business assessments available, and focused executive training sessions.

No.
307
IPO

Sysdig

Sysdig is driving the standard for cloud and container security.

No.
317
IPO

Persona

Persona is an identity platform that helps business verify customer identities that brings trust to online interactions.

No.
400
IPO

seedata.io

Seedata.io is a cybersecurity platform that helps companies mitigate data leak incidents and crime threats.

No.
417
IPO

Arnica

Enterprises trying to combat the proliferation of attacks against the DevOps ecosystem are faced with the growing challenge of balancing development velocity, cost efficiency and security. DevOps are torn between the 3 conflicting goals with the imposs...

No.
467
IPO

Conveyor

Conveyor is a software company that makes vendor security reviews fast, frictionless, and accurate for both vendors and customers.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times