No.
5
IPO

Zapier

Build unique integrations between your favorite web applications, one mouse click at a time without ever having to write a single line of code.

No.
11
IPO

Fivetran

Stream data into your warehouse for advanced analytics. Fivetran was built to enable analysts to access their business data. Sign up today for a free trial.

No.
31
IPO

OutSystems

At OutSystems, we change the way software is built so you can rapidly create and deploy critical applications that evolve with your business.

No.
48
IPO

Matillion

Your data is your competitive edge. Matillion's ETL software gives you the tools you need to harness your data and gain powerful business insights.

No.
111
IPO

dbt Labs

dbt is a data transformation tool that enables data analysts and engineers to transform, test and document data in the cloud data warehouse.

No.
113
IPO

Ally.io

Ally.io provides best-in-class OKR software. Learn how your company can measure goals and track performance.

No.
141
IPO

Celigo

Celigo is the best integration platform (iPaaS) to connect applications and to automate your business

No.
154
IPO

Census

Census delivers trusted data from the warehouse into all your operational tools. Give every team the data they need to act and automate with confidence.

No.
277
IPO

Skuid

Skuid is a UI/UX toolkit for Salesforce that helps businesses build apps faster with less code. Put Salesforce data in one UI and only show users the data they need.

No.
286
IPO

Rivery.io

Rivery is a SaaS DataOps platform for all your organizational data. Automate, manage, and transform your data. Learn more today!

No.
297
IPO

Parobola

Parabola is your toolkit for faster, smarter work. Automate any manual task you usually do in a spreadsheet.

No.
306
IPO

LoginRadius

LoginRadius Inc. is a cloud-based SaaS Consumer Identity and Access Management platform based in San Francisco, California, USA.

No.
328
IPO

Hevo

Load data from 100+ Integrations across Databases, SaaS Apps, Cloud Storage, SDKs & Streaming Services to your Data Warehouse. Sign-up for a Free Trial Today!

No.
340
IPO

Coefficient

Connect any system. Automate your work. Coefficient automatically syncs Google Sheets with your business systems.

No.
348
IPO

Dreamdata

Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touch attribution tool for multi-techstack busi...

No.
370
IPO

Integry

Add Integrations to your SaaS. Roll out an App Directory or in-app integrations for your users. Choose from pre-made integration or create your own.

No.
442
IPO

Snowflake

Snowflake offers a cloud-based data storage and analytics service, generally termed "data warehouse-as-a-service".

No.
451
IPO

Alteryx

Alteryx is an American computer software company based in Irvine, California, with a development center in Broomfield, Colorado.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times