No.
4
IPO

Zapier

Zapier allows its users to easily connect and automate the apps they use.

No.
10
IPO

Fivetran

Fivetran is a technology company that automates replicating data into a cloud data platforms

No.
29
IPO

OutSystems

OutSystems is a low-code platform that enables businesses to develop, deploy, and manage enterprise-grade apps.

No.
64
IPO

Celigo

Celigo is an iPaaS cloud-based integration platform that allows applications to work together for both IT and business users.

No.
88
IPO

Optimizely

Optimizely is an American company that provides digital experience platform software as a service.

No.
89
IPO

Rivery.io

Rivery is an intuitive SaaS ELT platform for data ingestion, transformation, and workflow orchestration.

No.
100
IPO

Merge

Single API integration to add all HR, payroll, accounting, ticketing, CRM, and recruiting platforms. Build, maintain, and onboard in days, not months.

No.
114
IPO

Hevo Data

Hevo Data is a software-as-a-service company that provides an automated data pipeline platform.

No.
175
IPO

Quickbase

Quickbase, Inc., provides a low-code application development platform called Quickbase.

No.
179
IPO

Matillion

Matillion is an integration platform for cloud data warehouses.

No.
202
IPO

Ally.io

Ally.io is a strategic goal-planning and execution management software.

No.
253
IPO

dbt Labs

Dbt Labs develops an analytics engineering tool that prepares raw data in the warehouse for analysis.

No.
284
IPO

Skuid

Skuid is a no-code cloud platform for front-end rapid application development.

No.
300
IPO

Buffer

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze...

No.
315
IPO

Coefficient

Turn spreadsheets into an operating system for business teams with real-time data connectivity, automation and workflows

No.
323
IPO

LoginRadius

LoginRadius is a SaaS based CIAM platform offering Customer Registration Services, Profile Data Storage, SSO, and more.

No.
359
IPO

Dreamdata

Dreamdata is a B2B revenue automation platform. We help you repeat success and stop wasting money.

No.
394
IPO

Census

Census delivers trusted data and analytics from your data warehouse into all your operational tools.

No.
444
IPO

Parabola

Parabola is a drag-and-drop visual programming platform that lets everyone create custom reports, workflows, integrations, and more.

No.
454
IPO

Integry

Integry provides SaaS companies with embeddable integrations their users love

No.
514
IPO

Snowflake

Snowflake is a cloud data platform that provides a data warehouse-as-a-service designed for the cloud.

No.
523
IPO

Alteryx

Alteryx is a leading provider of an end to end data science & analytics platform for the enterprise

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times