No.
6
IPO

Airtable

Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.

No.
30
IPO

Cockroach Labs

Cockroach Labs is a software company that develops a cloud-native SQL database for modern cloud applications.

No.
91
IPO

PlanetScale

PlanetScale builds a database-as-a-service offering on Vitess, an open source sharding middleware system for MySQL.

No.
99
IPO

Redis

Redis is the sponsor of the open source database and delivers an enterprise-grade data platform to power real-time experiences.

No.
118
IPO

Data.world

Data.world is the cloud-native data catalog platform.

No.
192
IPO

Fauna

Fauna is a distributed document-relational database delivered as a cloud API. Build new or migrate to Fauna and scale without worrying about operations.

No.
270
IPO

Avo

Avo is a next-gen analytics governance platform for PMs, devs, and data scientists to plan and govern their product analytics.

No.
370
IPO

Forest Admin

Forest is an admin panel solution that helps companies execute fast, with no time wasted on internal tools developed in-house.

No.
388
IPO

Timescale

TimescaleDB is an open-source time-series database optimized for fast ingest and complex queries.

No.
394
IPO

Census

Census delivers trusted data and analytics from your data warehouse into all your operational tools.

No.
401
IPO

Sheetgo

Sheetgo is a cloud-based, no-code automation tool for spreadsheets.

No.
418
IPO

Materialize

Materialize is a streaming SQL database company that simplifies the application development for developers.

No.
514
IPO

Snowflake

Snowflake is a cloud data platform that provides a data warehouse-as-a-service designed for the cloud.

No.
541
IPO

MongoDB

MongoDB is a next-generation database that helps businesses transform their industries by harnessing the power of data.

No.
554
IPO

Couchbase

Couchbase is the modern NoSQL cloud database for enterprise applications. Develop with agility. Perform at any scale. Manage with ease.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times