No.
7
IPO

Airtable

Airtable is a low-code platform for building collaborative apps. Customize your workflow, collaborate, and achieve ambitious outcomes. Get started for free.

No.
32
IPO

Cockroach Labs

CockroachDB is a commercial distributed SQL database management system, developed by Cockroach Labs.

No.
87
IPO

Timescale

TimescaleDB is a time-series SQL database providing fast analytics, scalability, with automated data management on a proven storage engine.

No.
116
IPO

PlanetScale

The database for developers.

No.
154
IPO

Census

Census delivers trusted data from the warehouse into all your operational tools. Give every team the data they need to act and automate with confidence.

No.
156
IPO

Materialize

Materialize is the only true SQL streaming database for building internal tools, interactive dashboards, and customer-facing experiences. It provides the simplicity of SQL queries, but with millisecond-level latency for real-time data.

No.
167
IPO

Data.world

data.world's cloud-native data catalog makes it easy for everyone—not just the "data people"—to get clear, accurate, fast answers to any business question.

No.
207
IPO

Avo

Collaborate on your tracking plan and use generated tracking snippets to instrument your code consistently across all your platforms.

No.
344
IPO

PopSQL

Try now for free. Write queries, visualize data, and share your results. Share queries by URL, and organize them in folders. Works for PostgreSQL, MySQL, BigQuery, SQL Server, Redshift, Snowflake, SQLite, Presto, Cassandra, Oracle, ODBC, Panoply, Mongo...

No.
353
IPO

Forest Admin

Easy setup, without any hassle. Save time and money with the internal tool that fits all your needs.

No.
376
IPO

Sheetgo

Sheetgo is a cloud-based automation tool that allows users to transfer data between spreadsheets and other office apps.

No.
442
IPO

Snowflake

Snowflake offers a cloud-based data storage and analytics service, generally termed "data warehouse-as-a-service".

No.
469
IPO

MongoDB

MongoDB is a source-available cross-platform document-oriented database program.

Building a PLG future with you.

Don't see your company?

Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

Thanks for your submission.
We will let you know when it's posted.
Oops! Something went wrong while submitting the form.

What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times