No.
22
IPO

Postman

Postman is the collaboration platform for API development.

No.
31
IPO

Kong

Kong is the cloud connectivity company offering the industry-leading service connectivity platform designed for modern architectures.

No.
56
IPO

Courier

Courier is a notification-creation program for app developers that offers push notifications, emails, chat, slack, and custom channels.

No.
59
IPO

Strapi

Strapi is the next-gen headless CMS, open-source, javascript, enabling content-rich experiences to be created, managed and exposed to any digital device.

No.
60
IPO

Checkr

Checkr automates and speeds up the process of professional background checks.

No.
63
IPO

WorkOS

WorkOS is a unified platform with modern APIs and SDKs for enterprise-ready features.

No.
85
IPO

Sendinblue

Sendinblue is a developer of a cloud-based digital marketing platform used to build strong customer relationships.

No.
100
IPO

Merge

Single API integration to add all HR, payroll, accounting, ticketing, CRM, and recruiting platforms. Build, maintain, and onboard in days, not months.

No.
103
IPO

Apollo

Apollo Graph Platform — unify APIs, microservices, & databases into a graph that you can query with GraphQL

No.
128
IPO

Lokalise

Lokalise is a translation management system built for agile teams who want to automate their localization process.

No.
168
IPO

Buf

Create, maintain and consume Protocol Buffers APIs with our modern Protocol Buffers ecosystem

No.
204
IPO

Symbl

Symbl.ai is an early-stage, venture-backed startup that is democratizing access to conversational intelligence for developers.

No.
214
IPO

Elastic Path Software

Elastic Path Software is the pioneer of headless commerce with the first API oriented e-commerce platform for the enterprise space.

No.
222
IPO

SkedGo

Trip planning & MaaS tech, for enterprise, governments, startups. Leading API for mixed/multi modal transport services and TripGo app WLs

No.
223
IPO

FullContact

FullContact create an amazing customer experience with SaaS-based identity resolution and consumer insights.

No.
249
IPO

ReadMe

ReadMe provides every company the ability to quickly create beautiful documentation, and build loyal, productive developer communities.

No.
250
IPO

Tyk

Tyk is an open source API gateway and management platform that provides on-premises, cloud/multi-cloud, and enterprise.

No.
260
IPO

Cord

Cord is a startup that offers a single API to add Slack-like collaboration features to any app.

No.
270
IPO

Avo

Avo is a next-gen analytics governance platform for PMs, devs, and data scientists to plan and govern their product analytics.

No.
303
IPO

Moesif

Activate, engage, and monetize more users with a powerful API analytics platform

No.
321
IPO

MadKudu

MadKudu helps SaaS companies identify, qualify, and engage their leads throughout the buyer journey.

No.
348
IPO

MonkeyLearn

MonkeyLearn is a Text Analysis platform with Machine Learning to automate business workflows and save hours of manual data processing.

No.
371
IPO

Traitify

Traitify is a personality data company building the personality data genome for the employment marketplace.

No.
389
IPO

Lob

Lob provides direct mail and address verification APIs which allows businesses to send personalized mail to their customers.

No.
398
IPO

Specify

Specify helps the brand identity, by collecting, storing, and distributing the design tokens and assets — automatically.

No.
428
IPO

Gitbook

Gitbook is creating a modern and simple solution to documentation, digital writing, and publishing.

No.
473
IPO

APIMatic

APIMatic is a developer experience platform for web APIs.

No.
530
IPO

Twilio

Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.

No.
532
IPO

Agora.io

Agora.io enables developers to add HD interactive broadcast, voice, and video calls into mobile and web apps through SDK.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times