No.
4
IPO

Figma

A design platform for teams who build products together. Check out our new product FigJam to brainstorm with your team: https://t.co/2fsNsMOIFI

No.
31
IPO

OutSystems

At OutSystems, we change the way software is built so you can rapidly create and deploy critical applications that evolve with your business.

No.
59
IPO

Bubble

Bubble introduces a new way to build software. It’s a no-code tool that lets you build SaaS platforms, marketplaces and CRMs without code. Bubble hosts all web apps on its cloud platform.

No.
80
IPO

Vercel

Deploy web projects with the best frontend developer experience and highest end-user performance.

No.
172
IPO

Sanity

Sanity is the unified content platform that lets your team work together in real-time to build engaging digital experiences across channels.

No.
210
IPO

Gitpod

Always ready to code - spin up fresh, automated dev environments for each task, in the cloud, in seconds.

No.
229
IPO

Linear

Linear helps streamline software projects, sprints, tasks, and bug tracking. It's built for high-performance teams.

No.
277
IPO

Skuid

Skuid is a UI/UX toolkit for Salesforce that helps businesses build apps faster with less code. Put Salesforce data in one UI and only show users the data they need.

No.
364
IPO

Expo

Expo is an open-source platform for making universal native apps for Android, iOS, and the web with JavaScript and React.

No.
438
IPO

GitLab

GitLab is a web-based DevOps lifecycle tool that provides a Git repository manager providing wiki, issue-tracking and continuous integration and deployment pipeline features, using an open-source license, developed by GitLab Inc.

No.
444
IPO

Unity Technologies

Unity is a cross-platform game engine developed by Unity Technologies, first announced and released in June 2005 at Apple Inc.'s Worldwide Developers Conference as a Mac OS X-exclusive game engine.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times