No.
29
IPO

OutSystems

OutSystems is a low-code platform that enables businesses to develop, deploy, and manage enterprise-grade apps.

No.
61
IPO

Bubble

Bubble provides a point-and-click programming tool for web and mobile applications in which no prior coding experience is needed.

No.
71
IPO

Sanity

Sanity is a platform for structured content that lets teams build digital experiences.

No.
90
IPO

Gearset

Gearset provides all the tools you need for unparalleled deployment success, continuous delivery, automated testing and backups.

No.
100
IPO

Merge

Single API integration to add all HR, payroll, accounting, ticketing, CRM, and recruiting platforms. Build, maintain, and onboard in days, not months.

No.
103
IPO

Apollo

Apollo Graph Platform — unify APIs, microservices, & databases into a graph that you can query with GraphQL

No.
188
IPO

Buildkite

Buildkite is a platform for running fast, secure, and scalable continuous integration pipelines on your own infrastructure.

No.
200
IPO

Tenderly

Ethereum developer platform that enables you to build innovative blockchain products.

No.
206
IPO

Framer

The professional website design platform for startups, designers and agencies. Ship within hours, straight from your canvas – no code and no limitations.

No.
215
IPO

Linear

Linear helps streamline software projects, sprints, tasks, and bug tracking. It's built for high-performance teams.

No.
275
IPO

Gitpod

Always ready to code - spin up fresh, automated dev environments for each task, in the cloud, in seconds.

No.
284
IPO

Skuid

Skuid is a no-code cloud platform for front-end rapid application development.

No.
297
IPO

Vercel

Vercel is a platform that enables users to develop, preview, and ship Jamstack sites.

No.
385
IPO

Expo

Expo is an open-source platform for making universal native apps for Android, iOS, and the web with JavaScript and React.

No.
411
IPO

Split Software

Split Software is a feature delivery platform that powers engineering teams to build impactful products.

No.
510
IPO

GitLab

GitLab is a web-based DevOps lifecycle tool that provides a Git repository manager providing wiki, issue-tracking and continuous integration and deployment pipeline features, using an open-source license, developed by GitLab Inc.

No.
516
IPO

Unity

Unity provides multiplatform tools and services to developers of interactive content.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times