No.
4
IPO

Figma

A design platform for teams who build products together. Check out our new product FigJam to brainstorm with your team: https://t.co/2fsNsMOIFI

No.
7
IPO

Airtable

Airtable is a low-code platform for building collaborative apps. Customize your workflow, collaborate, and achieve ambitious outcomes. Get started for free.

No.
22
IPO

LaunchDarkly

LaunchDarkly provides simple, scalable feature flag & toggle management (feature management) for the modern enterprise. Eliminate risk, deliver value.

No.
24
IPO

Postman

Postman makes API development easy. Our platform offers the tools to simplify each step of the API building process and streamlines collaboration so you can create better APIs faster.

No.
31
IPO

OutSystems

At OutSystems, we change the way software is built so you can rapidly create and deploy critical applications that evolve with your business.

No.
36
IPO

Contentful

More than a headless CMS, Contentful is the API-first content management platform to create, manage and publish content on any digital channel.

No.
43
IPO

BrowserStack

Instant access to 2000+ browsers and real iOS and Android devices for cross browser testing. Ship apps and websites that work for everyone, every time. Get Free Trial.

No.
59
IPO

Bubble

Bubble introduces a new way to build software. It’s a no-code tool that lets you build SaaS platforms, marketplaces and CRMs without code. Bubble hosts all web apps on its cloud platform.

No.
70
IPO

CircleCI

Get the best continuous integration and delivery for any platform, in our cloud or on your own infrastructure.

No.
72
IPO

Harness

Harness is a self-service CI/CD platform that allows engineers and DevOps to build, test, deploy, and verify software, on-demand.

No.
74
IPO

Sentry

Sentry's platform helps developers diagnose, fix, and optimize the performance of their code. Looking for support? Mosey on over to https://t.co/mibFcUjRH5.

No.
75
IPO

Split Software

Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery.

No.
79
IPO

Moesif

Powerful API analytics to help you understand customer API usage and build great experiences

No.
86
IPO

Sauce Labs

The world's largest continuous testing cloud of web and mobile applications. Access web browsers, mobile emulators, simulators, and real mobile devices.

No.
107
IPO

StackShare

All the best Open Source, Software as a Service (SaaS), and Developer Tools in one place, ranked by developers and companies using them. Compare and browse tech stacks from thousands of companies and software developers from around the world.

No.
155
IPO

OneSignal

The world's leader for mobile push notifications, web push, SMS, email & in-app messaging. Trusted by 1 million+ developers to send billions of message per day.

No.
156
IPO

Materialize

Materialize is the only true SQL streaming database for building internal tools, interactive dashboards, and customer-facing experiences. It provides the simplicity of SQL queries, but with millisecond-level latency for real-time data.

No.
175
IPO

Cypress.io

Fast, easy and reliable testing for anything that runs in a browser. Install Cypress in seconds and take the pain out of front-end testing.

No.
178
IPO

Radar

Radar is the leading geofencing platform. We help product and growth teams build amazing location-based app experiences. Get started: https://t.co/Pxj5bWqmSA

No.
191
IPO

Orchest

Orchest is an open source tool for interactively building data science pipelines. Check us out on GitHub to get started.

No.
207
IPO

Avo

Collaborate on your tracking plan and use generated tracking snippets to instrument your code consistently across all your platforms.

No.
210
IPO

Gitpod

Always ready to code - spin up fresh, automated dev environments for each task, in the cloud, in seconds.

No.
222
IPO

FOSSA

Accelerate open source adoption with scalable, end-to-end management for third-party code, license compliance and vulnerabilities.

No.
229
IPO

Linear

Linear helps streamline software projects, sprints, tasks, and bug tracking. It's built for high-performance teams.

No.
232
IPO

Tonic.ai

Tonic mimics your production data to create de-identified, realistic, and safe data for your test environments

No.
241
IPO

Zeplin

A structured workspace to publish designs, where the entire team can collaborate to ship beautiful products together

No.
251
IPO

mabl

Mabl's intelligent test automation, you can easily create reliable, end-to-end tests that improve application quality without slowing you down.

No.
266
IPO

Rollbar

Rollbar provides real-time error tracking & debugging tools for developers. JavaScript, PHP, Ruby, Python, Node.js, Android, iOS, Apex & more languages supported.

No.
268
IPO

Symbl

#ConversationIntelligence (CI) platform for developers to build and extend apps capable of understanding natural human conversations at scale. #Startup #AI #ML

No.
279
IPO

Kobiton

Test your mobile app in a fraction of the time it normally takes, using real devices and next-gen automation. That’s how you #MakeItBetterEverywhere

No.
285
IPO

Embrace.io

Embrace collects comprehensive session-level data, providing observability and actionability to mobile teams. Proactively identify, prioritize, and solve the issues that matter.

No.
304
IPO

Slite

Slite gives your team one place to share ideas, collect knowledge and stay in tune across time and space. Trusted by thousands of flexible and remote teams.

No.
310
IPO

Specify

Specify helps you unify your brand identity by collecting, storing and distributing design tokens and assets for your design system — automatically.

No.
316
IPO

Tara AI

Instant insights into code progress. Tara AI is lightning-fast project management that helps teams ship product, with tasks, sprints & docs tied to code.

No.
322
IPO

8base

8base is the best way to build, run and grow professional-grade web and mobile applications that power your business | Ask us how.

No.
351
IPO

Archbee

Archbee is a lightweight, flexible docs tool for product docs on your domain, internal wikis & knowledge bases, API references, developer guides, changelogs, diagrams.

No.
364
IPO

Expo

Expo is an open-source platform for making universal native apps for Android, iOS, and the web with JavaScript and React.

No.
366
IPO

Honeycomb

Honeycomb is a software debugging tool that can help you solve problems faster within your distributed services. Try Honeycomb for free today!

No.
374
IPO

GitBook

Documentation & knowledge management for software teams.

No.
410
IPO

Allma

Intelligent incident collaboration. Route, resolve, and root cause software incidents faster across your entire organization.

No.
411
IPO

APIMatic

APIMatic is an API documentation tool that provides a complete set of DX components such as autogenerated SDKs, API portal, API docs, live code samples, & more.

No.
426
IPO

Guidde

Deliver contextual video enablement on any application or process, drive digital adoption and boost your remote or global team’s productivity.

No.
435
IPO

Siteguru

SiteGuru crawls and analyzes your website. We check your content, links and website structure and give actionable tips to improve your site. Start your free trial now.

No.
438
IPO

GitLab

GitLab is a web-based DevOps lifecycle tool that provides a Git repository manager providing wiki, issue-tracking and continuous integration and deployment pipeline features, using an open-source license, developed by GitLab Inc.

No.
440
IPO

HashiCorp

HashiCorp is a software company with a Freemium business model based in San Francisco, California.

No.
443
IPO

UI Path

UiPath is a global software company that makes robotic process automation software.

No.
447
IPO

JFrog

Power the software supply chain by fully managing your binaries in the software release process from code to device, and adopting digital transformation.

No.
460
IPO

Agora

The Real-Time Engagement Platform for meaningful human connections. People engage longer when they see, hear, and interact with each other. With Agora, you can embed vivid voice and video in any application, on any device, anywhere.

No.
464
IPO

Squarespace

Squarespace, Inc. is an American website building and hosting company which is based in New York City, United States.

No.
465
IPO

Wix.com

Wix.com Ltd. is an Israeli software company publicly listed in the US that provides cloud-based web development services.

Building a PLG future with you.

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Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times