No.
64
IPO

MoEngage

MoEngage is a customer engagement platform, headquartered in San Francisco, California, United States with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.

No.
153
IPO

Sendinblue

Take your business to new heights with the complete all-in-one digital marketing toolbox that's built to scale and adapt with you as you grow.

No.
155
IPO

OneSignal

The world's leader for mobile push notifications, web push, SMS, email & in-app messaging. Trusted by 1 million+ developers to send billions of message per day.

No.
270
IPO

RD Station

Do Marketing às Vendas, a RD Station tem tudo para sua empresa criar uma verdadeira Máquina de Crescimento. Acesse e saiba mais!

No.
296
IPO

Wibbitz

Wibbitz is the easiest online video editor for content teams. Create impactful video in minutes for marketing, social media, news, & more.

No.
383
IPO

PureClarity

PureClarity's wide range of ecommerce personalisation features create personalised online customer shopping experiences to maximise conversion

No.
391
IPO

Ahrefs

You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.

No.
418
IPO

heybooster

Full control over the digital marketing performance with marketing tools like Google Analytics, Ads, Search Console, Facebook that maximize growth.

No.
420
IPO

Enquire Labs

Build your brand’s marketing strategy on proprietary post-purchase question streams your customers love.

No.
425
IPO

Swydo

Adwords, PPC and Analytics reporting, monitoring and workflow tool for online marketers to save time and show their impact. Start your free trial today!

No.
435
IPO

Siteguru

SiteGuru crawls and analyzes your website. We check your content, links and website structure and give actionable tips to improve your site. Start your free trial now.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times