No.
48
IPO

airSlate

airSlate is a SaaS technology that provides no-code business process automation, e-signature, and document management solutions.

No.
83
IPO

PandaDoc

PandaDoc enables users to create, deliver, and manage their teams’ quotes, proposals, contracts, and other sales collateral.

No.
113
IPO

Rossum

Rossum is an AI-based cloud document gateway for automated business communication.

No.
170
IPO

Boardable

Boardable makes software for nonprofits to boost board member engagement and streamline remote collaboration.

No.
229
IPO

GetAccept

GetAccept is an all-in-one sales enablement solution that assists B2B sales reps in closing remote deals.

No.
249
IPO

ReadMe

ReadMe provides every company the ability to quickly create beautiful documentation, and build loyal, productive developer communities.

No.
276
IPO

Coda

Coda is a cloud-based multi-user document editor.

No.
315
IPO

Coefficient

Turn spreadsheets into an operating system for business teams with real-time data connectivity, automation and workflows

No.
352
IPO

Taskade

Taskade is a real-time organization and collaboration tool for distributed teams.

No.
374
IPO

Archbee

Archbee is a product documentation platform that provides a docs tool for software teams and products.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times