No.
5
IPO

Klaviyo

Klaviyo is a marketing automation and email platform designed to help grow businesses.

No.
44
IPO

Shippo

Shippo is a shipping platform that helps e-commerce companies manage their shipping operations more seamlessly.

No.
78
IPO

FullStory

FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.

No.
105
IPO

Alloy Automation

Alloy Automation is a no-code ecommerce automation tool used by leading brands and agencies to automate tedious tasks across fulfillments, marketing, operations, & more.

No.
127
IPO

Spreedly

Spreedly enables transactions to virtually any combination of payment services through one integration.

No.
143
IPO

AfterShip

We help e-commerce businesses grow and make buying and selling accessible to everyone, everywhere.

No.
214
IPO

Elastic Path Software

Elastic Path Software is the pioneer of headless commerce with the first API oriented e-commerce platform for the enterprise space.

No.
218
IPO

Swell

Swell is the headless ecommerce platform for modern brands, startups, and agencies.

No.
228
IPO

Ecwid

Ecwid is a software-as-a-service e-commerce company that provides online selling solutions for small businesses.

No.
271
IPO

DataDome

Empower your organization with some of the most advanced business assessments available, and focused executive training sessions.

No.
308
IPO

Volusion

Real founders. Real success. Over 180,000 entrepreneurs have trusted Volusion's all-in-one ecommerce software to build better businesses.

No.
324
IPO

Chargebee

Chargebee provides subscription and recurring billing systems for SaaS and e-commerce businesses.

No.
342
IPO

DataHawk Technologies

DataHawk is a SaaS eCommerce Business Management Platform for Brands, Retailers, and Agencies.

No.
349
IPO

Synder

Synder is an easy accounting platform for e-commerce businesses.

No.
369
IPO

Peel

Peel is an automated Shopify business intelligence & analytics tool that computes 100+ metrics into visually intuitive data. Get your 15-day free trial.

No.
386
IPO

Yotpo

Yotpo’s eCommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.

No.
406
IPO

Nuvemshop

Nuvemshop provides SMBs in Latin America with the tools to setup, manage, and promote their online business.

No.
443
IPO

PureClarity

A York, UK-based company which has developed software for e-commerce businesses to increase sales.

No.
452
IPO

Heybooster

Heybooster is a provider of analytical tools to ecommerce companies to take better digital marketing decisions.

No.
460
IPO

Smile.io

Smile is the world's largest provider of ecommerce loyalty programs.

No.
506
IPO

Loyale

Loyale is an omni-channel rewards marketing platform combined with next generation in-store functionalities.

No.
509
IPO

easysales

easySales automates the listing and sales processes of your business. So you don't have to worry about manual processes or expensive integrations and you can focus on the things that matter.

No.
534
IPO

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times