No.
16
IPO

Miro

Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams. Join 20M+ users from around the world.

No.
305
IPO

Vicarius

Vicarius is a cybersecurity company that provides vulnerability management, threat analysis, security prioritization, and actions against software exploitation in real-time across your organization's digital landscape, with or without a security patch ...

No.
347
IPO

Healthie

Healthie's HIPAA compliant telehealth platform gives health and wellness professionals EHR software and client tools they need for success.

No.
353
IPO

Forest Admin

Easy setup, without any hassle. Save time and money with the internal tool that fits all your needs.

No.
382
IPO

QuestionPro

Free survey software: QuestionPro online survey software to create surveys and questionnaires in minutes! Use our free survey platform with 80+ question-types, ready made templates, multiple survey distribution & data collection option and robust surve...

No.
394
IPO

Zello

Zello is a tech software company in Austin, Texas, US, known for the Zello app, which emulates push-to-talk walkie-talkies over cell phone networks.

No.
401
IPO

Corrily

Corrily adapts your prices and discounts to different user segments in order to boost revenue.

No.
415
IPO

harmon.ie

harmon.ie provides its users with a suite of user experience products that supports the digital workplace.

No.
468
IPO

Atlassian

Atlassian Corporation Plc is an Australian software company that develops products for software developers, project managers and other software development teams.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times