No.
8
IPO

Gusto

Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses.

No.
25
IPO

Razorpay

Razorpay is a platform that enables businesses to accept, process, and disburse payments.

No.
26
IPO

Airwallex

Airwallex is a financial services platform committed to build global financial infrastructure to scale the digital economy.

No.
35
IPO

Rapyd

Rapyd is a payments platform that inserts fintech services into any app and simplifies the complex offering of local payment methods.

No.
40
IPO

Flutterwave

Flutterwave is a fintech company that provides a payment infrastructure for global merchants and payment service providers.

No.
80
IPO

Plaid

Plaid provides companies with the tools and access needed for the development of a digitally-enabled financial system.

No.
157
IPO

Nowsta

Nowsta is a technology company that offers scheduling, time tracking, and fintech solutions.

No.
185
IPO

Recurly

Subscription billing management SaaS platform powering 2,000+ brands including Sling TV, BarkBox, Asana, FabFitFun, Cinemark & Twitch

No.
198
IPO

Divvy

Simplify your business' expense reports with Divvy. Submit expense reports, budget, reimburse employees, and manage virtual cards right from Divvy's platform.

No.
258
IPO

Melio

Melio is a fintech company that gives small businesses a way to digitally manage their business-to-business payments and receivables.

No.
282
IPO

ScaleFactor

ScaleFactor provides accounting and finance software with automated bookkeeping, proactive alerts, and other features.

No.
310
IPO

Octane AI

Octane AI provides an all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation.

No.
360
IPO

NachoNacho

A Fintech Enabled Marketplace for B2B SaaS

No.
395
IPO

Pipedrive

Pipedrive is the global sales-first CRM and intelligent revenue platform for small businesses

No.
397
IPO

HoneyBook

HoneyBook is a business management platform creating tools to help creative entrepreneurs run their business on their own terms.

No.
440
IPO

Earny

Payroll management built for Startups & SMEs. Swiss payroll service with no hidden fees & no hassle

No.
441
IPO

Capdesk

Capdesk is an equity management platform helping companies manage cap tables, shareholder registers, and employee shares.

No.
539
IPO

Bill.com

Bill.com is a provider of cloud-based software that simplifies and automates back-office financial operations.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times