No.
3
IPO

Plaid

Plaid is a financial services company based in San Francisco, California.

No.
9
IPO

Gusto

Our mission is to create a world where work empowers a better life. We’re making the most complicated, impersonal business tasks simple and personal. Imagine payroll that brings everyone peace of mind, HR that transforms work into a community, and b...

No.
27
IPO

Razorpay

Payment Gateway for India: Start Accepting Payments Instantly with Razorpay's Free Payment Gateway. Supports Netbanking, Credit, Debit Cards, UPI etc. Razorpay allows businesses to accept, process and disburse payments with ease.

No.
28
IPO

Airwallex

Give your business the power to make fast, easy and low-fee international payments in multiple currencies. Sign up for a free account today.

No.
37
IPO

Rapyd

Rapyd, a global fintech organization, has created the world's leading global payment network allowing companies to integrate local payment methods through a single API.

No.
41
IPO

Flutterwave

The easiest way to make and accept payments from customers anywhere in the world.

No.
44
IPO

Octane AI

The zero-party data marketing platform for Shopify. Increase conversion rates by collecting zero-party data to personalize the shopping experience.

No.
60
IPO

Pipedrive

Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business. Sign up for a 14-day free trial.

No.
88
IPO

HoneyBook

Voted No. 1 Client Management Software for Small Businesses. Secure clients faster with our all-in-one project, invoicing & payments management tool. Free 7 day trial.

No.
163
IPO

Recurly

Purpose-built for recurring revenue companies, Recurly is the subscription management and billing platform that drives transformational growth.

No.
209
IPO

Divvy

Simplify your business' expense reports with Divvy. Submit expense reports, budget, reimburse employees, and manage virtual cards right from Divvy's platform.

No.
257
IPO

ScaleFactor

Manage your business' accounting, tax, and finance in just a few minutes a week. ScaleFactor saves you time and money so you can focus on what you love.

No.
264
IPO

Capdesk

Manage all your equity on a single platform, from seed to exit. Fast-growing startups and scale-ups across Europe use Capdesk to digitise their cap table and shareholder register, effortlessly manage company equity and incentivise employees through sha...

No.
338
IPO

Nowsta

Nowsta offers a complete set of tools to hire, manage, and pay your hourly, gig, or temp workforce.

No.
388
IPO

Earny

Payroll management built for Startups & SMEs. Swiss payroll service with no hidden fees & no hassle

No.
398
IPO

NachoNacho

The latest and greatest software tools that help you and your team do amazing things better, together.

No.
467
IPO

Bill.com

Bill.com is a provider of cloud-based software that automates back-office financial operations for small and midsize businesses.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times