No.
1
IPO

Stripe

Stripe is a developer-oriented commerce company helping small and large companies accept web and mobile payments.

No.
8
IPO

Gusto

Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses.

No.
25
IPO

Razorpay

Razorpay is a platform that enables businesses to accept, process, and disburse payments.

No.
26
IPO

Airwallex

Airwallex is a financial services platform committed to build global financial infrastructure to scale the digital economy.

No.
35
IPO

Rapyd

Rapyd is a payments platform that inserts fintech services into any app and simplifies the complex offering of local payment methods.

No.
40
IPO

Flutterwave

Flutterwave is a fintech company that provides a payment infrastructure for global merchants and payment service providers.

No.
54
IPO

Pleo

Pleo offers smart payment cards for employees to buy work-related products while keeping the company in control of spending.

No.
80
IPO

Plaid

Plaid provides companies with the tools and access needed for the development of a digitally-enabled financial system.

No.
113
IPO

Rossum

Rossum is an AI-based cloud document gateway for automated business communication.

No.
127
IPO

Spreedly

Spreedly enables transactions to virtually any combination of payment services through one integration.

No.
157
IPO

Nowsta

Nowsta is a technology company that offers scheduling, time tracking, and fintech solutions.

No.
282
IPO

ScaleFactor

ScaleFactor provides accounting and finance software with automated bookkeeping, proactive alerts, and other features.

No.
296
IPO

Agorapulse

AgoraPulse is an affordable, all-in-one, self-service Social Media platform for SMBs and agencies.

No.
310
IPO

Octane AI

Octane AI provides an all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation.

No.
317
IPO

Persona

Persona is an identity platform that helps business verify customer identities that brings trust to online interactions.

No.
324
IPO

Chargebee

Chargebee provides subscription and recurring billing systems for SaaS and e-commerce businesses.

No.
349
IPO

Synder

Synder is an easy accounting platform for e-commerce businesses.

No.
360
IPO

NachoNacho

A Fintech Enabled Marketplace for B2B SaaS

No.
378
IPO

Modern Treasury

Modern Treasury offers a payment operations platform used to simplify and modernize business payments.

No.
395
IPO

Pipedrive

Pipedrive is the global sales-first CRM and intelligent revenue platform for small businesses

No.
397
IPO

HoneyBook

HoneyBook is a business management platform creating tools to help creative entrepreneurs run their business on their own terms.

No.
421
IPO

GlossGenius

GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.

No.
441
IPO

Capdesk

Capdesk is an equity management platform helping companies manage cap tables, shareholder registers, and employee shares.

No.
464
IPO

tugerente

tuGerente te lleva del desorden al crecimiento. Organiza y controla tu inventario en tiempo real de la manera más simple, donde sea y donde quieras.

No.
539
IPO

Bill.com

Bill.com is a provider of cloud-based software that simplifies and automates back-office financial operations.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times