No.
8
IPO

Gusto

Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses.

No.
60
IPO

Checkr

Checkr automates and speeds up the process of professional background checks.

No.
81
IPO

Envoy

Envoy is transforming modern workplaces with innovations that make office life and work more meaningful.

No.
98
IPO

Zenefits

Zenefits delivers a complete, all-mobile HR experience for small and medium businesses.

No.
109
IPO

Factorial

Factorial is a human resources software platform for small and medium companies that integrates vacation management and more.

No.
112
IPO

360Learning

360Learning develops a collaborative learning solution to help companies unlock learning based on collective expertise.

No.
115
IPO

Employment Hero

Employment Hero is a cloud-based platform that helps businesses manage HR, payroll, and employee benefits.

No.
125
IPO

Workable

Workable is the world’s leading hiring platform, where companies find, evaluate and hire better candidates, faster.

No.
160
IPO

Deputy

Deputy is an employee management tool, simplifying scheduling, timesheets, tasks and workplace communication.

No.
169
IPO

Hiretual

Top AI sourcing tool to find diverse talent. The largest Candidate Search Engine and Data Hub to source 10x faster. Integrate with your existing ATS/CRM.

No.
193
IPO

Bonusly

Leading SaaS platform for employee recognition, rewards, and engagement.

No.
197
IPO

Bambee

Bambee is a platform offering an affordable solution to small and medium-sized businesses for hiring HR managers.

No.
202
IPO

Ally.io

Ally.io is a strategic goal-planning and execution management software.

No.
208
IPO

Donut

Donut helps people get to know their team and company better.

No.
354
IPO

Pingboard

Pingboard is an HR tech company that helps companies retain and engage employees.

No.
371
IPO

Traitify

Traitify is a personality data company building the personality data genome for the employment marketplace.

No.
390
IPO

PagarBook

PagarBook is a staff's salary, work, and attendance management app for small and medium enterprises.

No.
391
IPO

Intrro

Hire more from employee referrals

No.
410
IPO

15Five

15Five combines software, education, and community to create effective managers, highly engaged employees, and top-performing organizations

No.
415
IPO

PayFit

PayFit offers technology that simplifies and automates payroll and HR processes for small and medium-sized businesses.

No.
482
IPO

Common Surface

Common Surface enables individuals, teams, and managers to balance remote and in-office working.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times