No.
16
IPO

Snyk

Snyk is a cloud native application security provider that enables millions of developers to build software securely.

No.
57
IPO

Elementor

Elementor Ltd. is an Israeli software company, providing web development services.

No.
88
IPO

Optimizely

Optimizely is an American company that provides digital experience platform software as a service.

No.
90
IPO

Gearset

Gearset provides all the tools you need for unparalleled deployment success, continuous delivery, automated testing and backups.

No.
120
IPO

QuickNode

Top projects & businesses trust QuickNode for fast, reliable Web3 infrastructure. Instantly access 14 chains across a global node network, plus tools and APIs to help you build & scale high-quality blockchain applications!

No.
130
IPO

OpenReplay

High-quality content for frontend developers. OpenReplay is an open-source session replay stack that helps developers build delightful web apps.

No.
175
IPO

Quickbase

Quickbase, Inc., provides a low-code application development platform called Quickbase.

No.
200
IPO

Tenderly

Ethereum developer platform that enables you to build innovative blockchain products.

No.
206
IPO

Framer

The professional website design platform for startups, designers and agencies. Ship within hours, straight from your canvas – no code and no limitations.

No.
264
IPO

Rollbar

The continuous code improvement platform. Proactively discover, predict, and remediate errors with real-time AI-assisted workflows.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times