Lead Management

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted

1/1 criteria completed

ANY of the following conditions matching:

Opened Prospecting Email has been performed at least 1 time

Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged

1/1 criteria completed

ANY of the following conditions matching:

Meeting Recorded has been performed at least 1 time

Website Visited has been performed at least 2 times

Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded

4/4 criteria completed

ALL of the following conditions matching:

AND

Organization Created has been performed at least 1 time

AND

Data Source Connected has been performed at least 1 time

AND

Slack Connected has been performed at least 1 time

AND

Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL

3/4 criteria completed

ALL of the following conditions matching:

AND

CRM Connected has been performed at least 1 time

AND

Milestone Created has been performed at least 2 times

AND

User Created has been performed at least 2 time

AND

Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted

0/2 criteria completed

ALL of the following conditions matching:

AND

Credit Card Added has been performed at least 1 time

AND

Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL

0/2 criteria completed

ALL of the following conditions matching:

AND

Employee Count is greater than 50

AND

Milestone Created has been performed at least 4 times

AND

Invited User has been performed at least 3 times

Learn more about how Milestones work in Variance

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Leadfeeder

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Building a PLG future with you.

Don't see your company?

What makes it PLG?

How are the companies ranked?

Manage Your Product Led Growth with Variance

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