No.
6
IPO

Klaviyo

Klaviyo offers an sms and email marketing software platform that automates campaigns for ecommerce. Open source API, design templates, CRM etc. Try free.

No.
53
IPO

FullStory

FullStory’s intuitive digital experience analytics provide you with key qualitative and quantitative insights so you can drive high-impact digital improvements.

No.
104
IPO

Lob

Lob provides direct mail and address verification APIs that allow businesses to send timely, personalized, automated offline communications to their customers.

No.
136
IPO

Splash

Splash's event marketing platform helps companies market, manage, and measure their live, virtual, and hybrid event programs. All on one platform.

No.
179
IPO

Attest

Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.

No.
216
IPO

Frontify

Best-in-class software for simplifying brand management through a platform that connects everything (and everyone) important to the growth of your brand.

No.
252
IPO

Copy.ai

We have created the world's most advanced artificial intelligence copywriter that enables you to create marketing copy in seconds!

No.
290
IPO

Biteable

Make standout videos in a snap with the Biteable video maker. Sparkle with studio-quality animation, footage, and effects. Start now, share in minutes.

No.
296
IPO

Wibbitz

Wibbitz is the easiest online video editor for content teams. Create impactful video in minutes for marketing, social media, news, & more.

No.
319
IPO

WordStream

Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

No.
320
IPO

Qwilr

Create professional proposals and close more deals with Qwilr's proposal software. Book a demo or start your Free 14-day trial – no credit card required.

No.
349
IPO

Datahawk

DataHawk software platform provides eCommerce analytics tools for sellers and vendors to increase sales, optimize margins, gain insights, and boost productivity.

No.
365
IPO

Smile.io

Increase retention and boost customer engagement with an easy to use loyalty program built for small businesses

No.
392
IPO

GetResponse

GetResponse offers an online platform for email marketing software, landing page creator, webinars hosting and much more. Start with a free account without credit card!

No.
408
IPO

Airboxr

Airboxr is the easiest way for business analysts to query data across multiple sources, through an intuitive sidebar within their spreadsheets.

No.
414
IPO

GrowSurf

Grow your business overnight, every night. GrowSurf is referral software for tech startups. Our customers see 300-1000% ROI + 9-40% monthly growth.

No.
421
IPO

Nudge

A browser tab for email, for chat, for sales, for social. Now you have one for content.

No.
432
IPO

Snitcher

Get insight into which companies are visiting your website and see what they do there. Because Snitcher combines the rich amount of data it gathers about those companies with the actions they perform on your website, picking out potential leads becomes...

No.
454
IPO

HubSpot

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times