No.
5
IPO

Klaviyo

Klaviyo is a marketing automation and email platform designed to help grow businesses.

No.
78
IPO

FullStory

FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.

No.
132
IPO

Attest

Attest is a consumer research platform that delivers consumer data that drive predictable and repeatable growth to businesses.

No.
137
IPO

CopyAI

CopyAI is a startup building AI-powered copywriting tools for business customers.

No.
189
IPO

Frontify

Frontify is a cloud-based brand management platform for creators and collaborators of brands.

No.
190
IPO

Splash

Splash provides marketers with tools to create and execute virtual, in-person, and hybrid event programs.

No.
295
IPO

Qwilr

Qwilr is document design and automation tool for sales teams, including e-sign, analytics and integrations with CRM and business software.

No.
306
IPO

Biteable

Biteable enables users to create professional videos and animations within minutes.

No.
342
IPO

DataHawk Technologies

DataHawk is a SaaS eCommerce Business Management Platform for Brands, Retailers, and Agencies.

No.
346
IPO

Wibbitz

Wibbitz is an automated video creation company that empowers any team to produce professional short-form video.

No.
366
IPO

WordStream

WordStream is SaaS company that helps small and medium businesses acquire customers via paid digital media (paid search and paid social).

No.
386
IPO

Yotpo

Yotpo’s eCommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.

No.
389
IPO

Lob

Lob provides direct mail and address verification APIs which allows businesses to send personalized mail to their customers.

No.
430
IPO

Campaign Monitor

Drive results with email marketing. Campaign Monitor helps you gain loyal customers and manage customer journeys with best-in-class email campaign software.

No.
459
IPO

GetResponse

GetResponse is a complete online marketing SaaS platform with 30+ features including email marketing, landing pages and website builder.

No.
460
IPO

Smile.io

Smile is the world's largest provider of ecommerce loyalty programs.

No.
471
IPO

Airboxr

Airboxr is a revenue analytics platform for D2C brands. It connects to revenue/marketing data sources & provides analysis on a single click.

No.
486
IPO

Nudge

A browser tab for email, for chat, for sales, for social. Now you have one for content.

No.
489
IPO

GrowSurf

GrowSurf is a powerful referral program software that leverages the power of Word Of Mouth Marketing with custom referral campaigns.

No.
501
IPO

Snitcher

Snitcher is an account Based Marketing for B2B.

No.
504
IPO

Oviond

Showcase your marketing agencies value with automated, fully customizable cross channel digital marketing dashboard and reporting software..

No.
526
IPO

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times