No.
5
IPO

Klaviyo

Klaviyo is a marketing automation and email platform designed to help grow businesses.

No.
27
IPO

Intercom

Helping businesses build strong customer relationships with the Engagement OS.

No.
37
IPO

MoEngage

MoEngage is an internet company that features cloud-based marketing services for consumer businesses.

No.
39
IPO

ActiveCampaign

ActiveCampaign specializes in email marketing, transactional email, marketing automation, and sales automation.

No.
41
IPO

Pipefy

Pipefy is a no-code process orchestration platform to easily automate workflows and manage business processes.

No.
47
IPO

Hightouch

Sync customer data to your SaaS, marketing, sales, and success platforms.

No.
70
IPO

Autopilot

Switch ON better marketing for your business. The Best Marketing and Customer Data Platform for Ecommerce

No.
85
IPO

Sendinblue

Sendinblue is a developer of a cloud-based digital marketing platform used to build strong customer relationships.

No.
123
IPO

OneSignal

OneSignal is a customer messaging and engagement platform that allows businesses to create meaningful customer connections.

No.
151
IPO

Vidyard

Vidyard is a video marketing platform, enabling customers to derive information on viewer-behavior for marketing automation systems and CRM.

No.
180
IPO

Vendasta

The end-to-end platform for local experts who market, sell, bill, fulfill, and deliver solutions to small- and medium-sized businesses.

No.
189
IPO

Frontify

Frontify is a cloud-based brand management platform for creators and collaborators of brands.

No.
259
IPO

Crunchbase

Crunchbase provides intelligent prospecting software powered by live company data.

No.
263
IPO

Vero

Message your customers using your data. Create a messaging experience that is a true extension of your product.

No.
321
IPO

MadKudu

MadKudu helps SaaS companies identify, qualify, and engage their leads throughout the buyer journey.

No.
335
IPO

Buildout

Buildout is an end-to-end solution that provides a marketing platform for commercial real estate.

No.
342
IPO

DataHawk Technologies

DataHawk is a SaaS eCommerce Business Management Platform for Brands, Retailers, and Agencies.

No.
351
IPO

Apollo.io

Apollo.io provides a foundation for end-to-end sales strategies by providing a data platform for built-in integrations.

No.
358
IPO

MarketMuse

MarketMuse accelerates content research and builds AI-driven content strategies.

No.
439
IPO

RD Station

RD Station helps customers build, execute, and measure digital marketing strategies.

No.
449
IPO

ConvertFlow

ConvertFlow generates more leads and acquires more customers for you automatically, with personalized calls-to-action.

No.
455
IPO

MailShake

Build sales outreach cadences with email, phone, and social in as little as 5 minutes with Mailshake's sales engagement & automation software.

No.
458
IPO

Lemlist

lemlist is an all-in-one sales automation platform that allows B2B SMBs worldwide to create meaningful relationships with cold prospects.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times