No.
14
IPO

MessageBird

MessageBird is a cloud communications platform that connects enterprises to their global customers.

No.
27
IPO

Intercom

Helping businesses build strong customer relationships with the Engagement OS.

No.
45
IPO

Loom

Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live. Free to use on Mac, Windows, Chrome, iOS, and Android.

No.
49
IPO

Hootsuite

Hootsuite is a platform for managing social media programs across multiple social networks.

No.
56
IPO

Courier

Courier is a notification-creation program for app developers that offers push notifications, emails, chat, slack, and custom channels.

No.
74
IPO

Zello

Frontline workers save the world everyday. We build technology for them.

No.
108
IPO

Mattermost

Mattermost is an open source platform for secure collaboration across the entire software development lifecycle.

No.
122
IPO

Polly

Polly meets your team right where they work and gets answers to your most important questions, instantly.

No.
123
IPO

OneSignal

OneSignal is a customer messaging and engagement platform that allows businesses to create meaningful customer connections.

No.
160
IPO

Deputy

Deputy is an employee management tool, simplifying scheduling, timesheets, tasks and workplace communication.

No.
203
IPO

Troops

Troops provides a Salesforce automation platform used to improve sales velocity, forecast, visibility, and collaboration.

No.
208
IPO

Donut

Donut helps people get to know their team and company better.

No.
263
IPO

Vero

Message your customers using your data. Create a messaging experience that is a true extension of your product.

No.
273
IPO

GupShup

GupShup develops a conversational messaging platform designed to automate business conversations.

No.
298
IPO

Zipwhip

Zipwhip features software that helps people businesses have more effective conversations by text-enabling existing phone numbers.

No.
419
IPO

LogMeIn

LogMeIn is a category-defining products unlock the potential of the modern workforce by making it possible for millions of people.

No.
446
IPO

Landbot

Landbot is a simple tool to build conversational websites and improve lead conversion rates.

No.
468
IPO

Textline

Allowing your organization or business communicate with contacts and customers using text messages

No.
485
IPO

Rake

Rake is an omnichannel message platform for customer chat and team messaging. We remove message friction.

No.
530
IPO

Twilio

Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.

No.
531
IPO

Bandwidth

Bandwidth is a telecom company helping wholesale customers and enterprises leverage communications as a tool for innovation.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times