No.
15
IPO

MessageBird

The world’s most innovative companies build communication solutions using MessageBird’s applications and APIs — to talk to customers over any channel, for any use use, anywhere in the world.

No.
29
IPO

Intercom

Intercom is an American software company that produces a messaging platform.

No.
46
IPO

Loom

Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live. Free to use on Mac, Windows, Chrome, iOS, and Android.

No.
61
IPO

Hootsuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

No.
69
IPO

Gupshup

Gupshup is a conversational messaging services company with primary operations in India, the United States and the United Kingdom.

No.
128
IPO

Deputy

Deputy is easy-to-use employee scheduling, timesheet & time clock software. Get started in minutes for free today & see how much time you could save!

No.
130
IPO

Zipwhip

Text enable your existing landline, VoIP or toll-free phone number with Zipwhip. Business texting helps you reach customers faster and more effectively.

No.
135
IPO

Polly

Polly meets your team right where they work and gets answers to your most important questions, instantly.

No.
150
IPO

Mattermost

Enterprise team collaboration and messaging that deploys on-premise or to cloud infrastructure under IT control.

No.
155
IPO

OneSignal

The world's leader for mobile push notifications, web push, SMS, email & in-app messaging. Trusted by 1 million+ developers to send billions of message per day.

No.
203
IPO

Donut

Donut helps connect teams serendipitously for virtual coffee, peer learning, DEI discussions, and more.

No.
234
IPO

Courier

Courier is a notification API built for developers. Design once, and deliver to any channel – email, Slack, SMS, push, and more – all through a single API.

No.
379
IPO

Troops

Never miss a revenue signal with Troops. Easily update Salesforce, HubSpot, Zendesk, and Jira right from Slack and Microsoft Teams. Get started for free.

No.
393
IPO

LogMein

Francisco Partners is an American private equity firm focused exclusively on investments in technology and technology-enabled services businesses.

No.
394
IPO

Zello

Zello is a tech software company in Austin, Texas, US, known for the Zello app, which emulates push-to-talk walkie-talkies over cell phone networks.

No.
402
IPO

Textline

Textline is a business texting app that lets you text message customers from your computer. SMS is the most convenient communication channel for your team.

No.
427
IPO

Rake

What is a messaging platform? Rake is the answer. Rake is the next generation in universal messaging. More than Slack or Tawk offers and costs less. Free 60 day trial, unlimited users. Text us to learn more +1-844-725-3249

No.
458
IPO

Twilio

Twilio is an American company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web serv...

No.
459
IPO

Bandwidth

Bandwidth is a Communications Platform as a Service company.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times