No.
16
IPO

Miro

Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams. Join 20M+ users from around the world.

No.
23
IPO

InVision

InVision is the world’s leading design collaboration platform, powering the future of digital product design through our deep understanding of the dynamics of collaboration. We provide over two million people with the power to prototype, review, re...

No.
30
IPO

Pendo

Pendo provides software product managers and teams with a powerful integrated platform to better understand and improve the product experience. Without requiring any engineering resources, organizations can use Pendo to extend their product to capture ...

No.
56
IPO

Mural

Tired of sharing docs instead of sharing ideas? Discover digital-first visual collaboration with MURAL. More than an online whiteboard, where everyone contributes equally and hard problems are solved faster. Bring MURAL to your next meeting!

No.
149
IPO

Abstract

Introducing Notebooks, a Design Intelligence platform built to bring focus, alignment, and intelligence to your Design process.

No.
241
IPO

Zeplin

A structured workspace to publish designs, where the entire team can collaborate to ship beautiful products together

No.
310
IPO

Specify

Specify helps you unify your brand identity by collecting, storing and distributing design tokens and assets for your design system — automatically.

No.
318
IPO

Uizard

Design digital products, mobile apps, website mockups, wireframes in minutes!

No.
361
IPO

Chameleon

Create power users on autopilot. High-growth SaaS companies drive product success with Chameleon by highlighting changes to users and getting feedback in real time.

No.
422
IPO

Bricks

Bricks is an Agile collaboration app for Architecture and construction. Team solve problems, track tasks and discuss project in a common data environment.

No.
430
IPO

Iteration X

Iteration X allows teams to annotate and edit any website or web app collaboratively, right from the browser.

Building a PLG future with you.

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Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times