No.
12
IPO

Calendly

Calendly is a modern scheduling platform that helps individuals, teams, and organizations automate meeting by removing the back and forth.

No.
18
IPO

Grammarly

Grammarly is an AI-powered writing assistant that helps users to communicate more clearly and effectively.

No.
46
IPO

Hive

The #1 productivity platform for fast-moving teams. Manage projects, track tasks, and collaborate with teams of all sizes. Get started with a free 14-day trial today.

No.
48
IPO

airSlate

airSlate is a SaaS technology that provides no-code business process automation, e-signature, and document management solutions.

No.
92
IPO

Clockwise

Clockwise is an intelligent calendar system that uses artificial intelligence to help people get a dedicated block of time to be productive.

No.
109
IPO

Factorial

Factorial is a human resources software platform for small and medium companies that integrates vacation management and more.

No.
126
IPO

Embrace

Embrace is the only observability and data platform built for mobile that empowers companies to deliver optimal mobile experiences.

No.
134
IPO

Scratchpad

The fastest experience for salespeople to do their work. Fewer clicks, less tabs, and no waiting for pages to load.

No.
159
IPO

Appcues

Appcues provides a no-code platform helping teams to track and analyze product usage and publish in-app tours, announcements, and surveys.

No.
161
IPO

Karbon

Karbon provides a truly collaborative platform for accounting firms to manage workflows, communicate with teams and deliver exceptional client work.

No.
199
IPO

Softr

Softr offers a platform to build custom websites, web apps, and portals from Airtable.

No.
201
IPO

Shortcut

Shortcut is a project management platform developed for modern software teams.

No.
208
IPO

Donut

Donut helps people get to know their team and company better.

No.
210
IPO

ClickUp

Save time with the all-in-one productivity platform that brings teams, tasks, and tools together in one place.

No.
217
IPO

Butter

Butter is a video conferencing tool that empowers facilitators to run interactive, buttery smooth online workshops!

No.
237
IPO

Process Street

Process Street is a SaaS platform that allows teams create, track, and optimize business process workflows.

No.
280
IPO

Meister

Meister develops and provides web-based productivity tools focusing on simplicity, usability and easy collaboration.

No.
315
IPO

Coefficient

Turn spreadsheets into an operating system for business teams with real-time data connectivity, automation and workflows

No.
327
IPO

Unito

Unito automatically synchronizes your projects, tasks and conversations between different work management tools.

No.
345
IPO

GoCanvas

GoCanvas helps organizations automate their business processes, eliminate paperwork and collect and share information via mobile devices.

No.
347
IPO

Codesphere

Codesphere is your Zeroconfig Cloud. No config - just code and run web apps from your browser.

No.
355
IPO

Harness

Harness is a Continuous Delivery-as-a-Service platform for engineering and DevOps teams to release applications into production.

No.
376
IPO

Slapdash

A unified interface for cloud applications

No.
382
IPO

Undock

Undock is a software company that helps people instantly schedule, host, and document meetings.

No.
387
IPO

CircleCI

CircleCI is a continuous integration and delivery platform that automates development workflows and IT operations.

No.
398
IPO

Specify

Specify helps the brand identity, by collecting, storing, and distributing the design tokens and assets — automatically.

No.
401
IPO

Sheetgo

Sheetgo is a cloud-based, no-code automation tool for spreadsheets.

No.
407
IPO

Chili Piper

Chili Piper is a meeting lifecycle automation platform that helps revenue teams to increase their conversion rates.

No.
418
IPO

Materialize

Materialize is a streaming SQL database company that simplifies the application development for developers.

No.
425
IPO

Tuto

Tuto is a customer education platform that specializes in user training, measurable in-app video, and tutorials based on data.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times