No.
3
IPO

Figma

Figma is a design platform for teams who build products together.

No.
6
IPO

Airtable

Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.

No.
22
IPO

Postman

Postman is the collaboration platform for API development.

No.
29
IPO

OutSystems

OutSystems is a low-code platform that enables businesses to develop, deploy, and manage enterprise-grade apps.

No.
34
IPO

Contentful

Contentful offers a headless content management system that helps organizations deliver content across channels.

No.
43
IPO

BrowserStack

BrowserStack is a software testing platform powering over two million tests every day across 15 global data centers.

No.
68
IPO

StackShare

StackShare is on a mission to connect every developer in the world with the right tools and the companies using them.

No.
73
IPO

LambdaTest

Perform manual or automated cross browser testing on 3000+ browsers online. Deploy and scale faster with the most powerful cross browser testing tool online.

No.
88
IPO

Optimizely

Optimizely is an American company that provides digital experience platform software as a service.

No.
90
IPO

Gearset

Gearset provides all the tools you need for unparalleled deployment success, continuous delivery, automated testing and backups.

No.
100
IPO

Merge

Single API integration to add all HR, payroll, accounting, ticketing, CRM, and recruiting platforms. Build, maintain, and onboard in days, not months.

No.
107
IPO

Tabnine

Whether you’re part of a team, or a developer working on your own, Tabnine will help you write code faster – all in your favorite IDE.

No.
123
IPO

OneSignal

OneSignal is a customer messaging and engagement platform that allows businesses to create meaningful customer connections.

No.
126
IPO

Embrace

Embrace is the only observability and data platform built for mobile that empowers companies to deliver optimal mobile experiences.

No.
136
IPO

mabl

Mabl is an intelligent test automation provider that maintains tests and identifies regressions for quality engineering.

No.
142
IPO

Cypress.io

Cypress.io develops a front-end automated testing application for running unit and integration tests in a browser.

No.
166
IPO

Frontegg

Frontegg is a user management platform designed for the Product-Led Growth (PLG) era.

No.
182
IPO

Tonic.ai

Tonic mimics your production data to create safe, useful, de-identified data for QA, testing, and development.

No.
187
IPO

QuotaPath

QuotaPath develops a sales commission tracking platform to simplify the process of maximizing quota attainment.

No.
207
IPO

StackHawk

Deploy secure applications with StackHawk. Find, triage, and fix application security bugs in CI/CD. Built for developers to own application and API security.

No.
219
IPO

FOSSA

FOSSA provides a platform that helps enterprises manage and maximize open source use at scale.

No.
264
IPO

Rollbar

The continuous code improvement platform. Proactively discover, predict, and remediate errors with real-time AI-assisted workflows.

No.
268
IPO

8base

8base is a low-code development platform for building and running enterprise-grade digital applications.

No.
270
IPO

Avo

Avo is a next-gen analytics governance platform for PMs, devs, and data scientists to plan and govern their product analytics.

No.
275
IPO

Gitpod

Always ready to code - spin up fresh, automated dev environments for each task, in the cloud, in seconds.

No.
278
IPO

Kobiton

Kobiton is a mobile testing platform that accelerates the delivery and testing of mobile apps.

No.
281
IPO

Zeplin

Zeplin is the ultimate collaboration tool between designers and developers.

No.
285
IPO

Slite

Slite is a writing tool for teams, bringing clarity to their work and helping them stay in tune anytime, any place.

No.
347
IPO

Codesphere

Codesphere is your Zeroconfig Cloud. No config - just code and run web apps from your browser.

No.
355
IPO

Harness

Harness is a Continuous Delivery-as-a-Service platform for engineering and DevOps teams to release applications into production.

No.
365
IPO

Tara AI

Git ship done. Tara helps teams define, plan & track mission-critical product updates, in one place.

No.
387
IPO

CircleCI

CircleCI is a continuous integration and delivery platform that automates development workflows and IT operations.

No.
411
IPO

Split Software

Split Software is a feature delivery platform that powers engineering teams to build impactful products.

No.
451
IPO

The Climate Corporation (Bayer Crop Science)

The Climate Corporation is a technology platform helping people and businesses manage and adapt to climate change.

No.
480
IPO

Buddy

Get the most powerful and easy-to-configure continuous integration and delivery platform.

No.
502
IPO

AzureDesk

Azuredesk.co is an online customer service software and support ticket help desk application for small business and fast-growing companies. Get a free trial today!

Building a PLG future with you.

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Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times