No.
27
IPO

Intercom

Helping businesses build strong customer relationships with the Engagement OS.

No.
41
IPO

Pipefy

Pipefy is a no-code process orchestration platform to easily automate workflows and manage business processes.

No.
83
IPO

PandaDoc

PandaDoc enables users to create, deliver, and manage their teams’ quotes, proposals, contracts, and other sales collateral.

No.
90
IPO

Gearset

Gearset provides all the tools you need for unparalleled deployment success, continuous delivery, automated testing and backups.

No.
134
IPO

Scratchpad

The fastest experience for salespeople to do their work. Fewer clicks, less tabs, and no waiting for pages to load.

No.
152
IPO

LeadIQ

LeadIQ is a prospecting platform that makes lead management and sales prospecting simple.

No.
180
IPO

Vendasta

The end-to-end platform for local experts who market, sell, bill, fulfill, and deliver solutions to small- and medium-sized businesses.

No.
187
IPO

QuotaPath

QuotaPath develops a sales commission tracking platform to simplify the process of maximizing quota attainment.

No.
229
IPO

GetAccept

GetAccept is an all-in-one sales enablement solution that assists B2B sales reps in closing remote deals.

No.
259
IPO

Crunchbase

Crunchbase provides intelligent prospecting software powered by live company data.

No.
274
IPO

Leadfeeder

Leadfeeder is a sales lead generation tool for B2B companies, helping convert promising visitors into sales leads.

No.
295
IPO

Qwilr

Qwilr is document design and automation tool for sales teams, including e-sign, analytics and integrations with CRM and business software.

No.
351
IPO

Apollo.io

Apollo.io provides a foundation for end-to-end sales strategies by providing a data platform for built-in integrations.

No.
353
IPO

upflowy

Upflowy is a B2B SaaS that personalizes signup flow to maximize conversions.

No.
384
IPO

Variance

Variance is a platform that lets everyone in your company drive growth.

No.
403
IPO

Crossbeam

Crossbeam is a collaborative data platform that helps companies build more valuable partnerships.

No.
407
IPO

Chili Piper

Chili Piper is a meeting lifecycle automation platform that helps revenue teams to increase their conversion rates.

No.
412
IPO

Dooly

Dooly is a sales enablement platform that collects information and insights essential to close business sales.

No.
413
IPO

Cliently

We help you find leads from over 150M+ prospects, and engage them with automated workflows: sales emails, videos, even physical gifts.

No.
432
IPO

Keap

Keap helps small businesses get organized to deliver services and close more business.

No.
458
IPO

Lemlist

lemlist is an all-in-one sales automation platform that allows B2B SMBs worldwide to create meaningful relationships with cold prospects.

No.
481
IPO

Bonjour

Bonjour is the sales engagement platform that lets your team perform better demos and close more deals.

No.
483
IPO

WotNot

WotNot is an IT company that provides a chatbot platform to help businesses to generate more leads and automated customer engagement.

No.
505
IPO

Ontraport

A breakthrough web app where CRM meets automation to power your marketing, sales and business systems all in one place.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times