No.
19
IPO

Notion

Notion is the all-in-one workspace for your notes, tasks, wikis, and databases

No.
58
IPO

Tailscale

Tailscale is a software company that provides zero-configuration virtual private networks (VPNs) for secure connectivity.

No.
81
IPO

Envoy

Envoy is transforming modern workplaces with innovations that make office life and work more meaningful.

No.
86
IPO

Dashlane

Dashlane is an app that lets access and shares business and personal passwords anytime, anywhere.

No.
104
IPO

JumpCloud

JumpCloud is an open directory platform for secure, frictionless access from any device to any resource, anywhere.

No.
141
IPO

Tigera

Kubernetes-native security and observability Security and observability as code for cloud-native applications Get StartedRequest a Demo PCI Compliance for Hosts, VMs, Containers and Kubernetes Implement an automated and scalable solution

No.
149
IPO

Magic

Magic is the #1 user authentication and private key management solution for Web3 and Web2.

No.
162
IPO

ShiftLeft

The most proven application security methods redesigned for DevOps environments.

No.
165
IPO

Rewind

Rewind protects businesses by backing up their SaaS data.

No.
167
IPO

Fingerprint

Fingerprint Pro is the 99.5% accurate device fingerprinting solution. FingerprintJS is the top open-source browser fingerprinting library. Prevent fraud, spam, and account takeovers. Available for web, iOS, and Android.

No.
177
IPO

SecureAuth

SecureAuth is an identity and access management company that delivers a truly passwordless continuous experience to everyone, everywhere.

No.
194
IPO

1Password

1Password is a secure and convenient password manager for documents, credit card information, and addresses.

No.
207
IPO

StackHawk

Deploy secure applications with StackHawk. Find, triage, and fix application security bugs in CI/CD. Built for developers to own application and API security.

No.
242
IPO

Detectify

Detectify offers a SaaS-based tool for security analysis of web applications.

No.
257
IPO

Perimeter 81

Perimeter 81 is a Network-as-a-Service designed to secure network for the modern and distributed workforce.

No.
262
IPO

Aptible

Deploy a Secure, HIPAA-Compliant App From Day One

No.
448
IPO

Screeb

Screeb is a customer feedback loop solutions firm that provides user research, product analytics and customer support services.

No.
466
IPO

42Gears Mobility Systems

42Gears MDM - Leader in enterprise mobility management, unified endpoint management, & mobile device management which helps to secure and manage endpoints.

No.
510
IPO

GitLab

GitLab is a web-based DevOps lifecycle tool that provides a Git repository manager providing wiki, issue-tracking and continuous integration and deployment pipeline features, using an open-source license, developed by GitLab Inc.

No.
545
IPO

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

No.
549
IPO

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times