No.
3
IPO

Figma

Figma is a design platform for teams who build products together.

No.
20
IPO

LaunchDarkly

LaunchDarkly is a feature management platform that allows software development teams to deliver to their customers.

No.
22
IPO

Postman

Postman is the collaboration platform for API development.

No.
29
IPO

OutSystems

OutSystems is a low-code platform that enables businesses to develop, deploy, and manage enterprise-grade apps.

No.
34
IPO

Contentful

Contentful offers a headless content management system that helps organizations deliver content across channels.

No.
43
IPO

BrowserStack

BrowserStack is a software testing platform powering over two million tests every day across 15 global data centers.

No.
68
IPO

StackShare

StackShare is on a mission to connect every developer in the world with the right tools and the companies using them.

No.
75
IPO

Repl.it

Replit is a simple yet powerful online IDE, Editor, Compiler, Interpreter, and REPL. Code, compile, run, and host in 50+ programming languages.

No.
90
IPO

Gearset

Gearset provides all the tools you need for unparalleled deployment success, continuous delivery, automated testing and backups.

No.
96
IPO

Radar

Radar is a location data infrastructure platform that helps growth and product teams to build location-aware app experiences.

No.
100
IPO

Merge

Single API integration to add all HR, payroll, accounting, ticketing, CRM, and recruiting platforms. Build, maintain, and onboard in days, not months.

No.
103
IPO

Apollo

Apollo Graph Platform — unify APIs, microservices, & databases into a graph that you can query with GraphQL

No.
105
IPO

Alloy Automation

Alloy Automation is a no-code ecommerce automation tool used by leading brands and agencies to automate tedious tasks across fulfillments, marketing, operations, & more.

No.
107
IPO

Tabnine

Whether you’re part of a team, or a developer working on your own, Tabnine will help you write code faster – all in your favorite IDE.

No.
126
IPO

Embrace

Embrace is the only observability and data platform built for mobile that empowers companies to deliver optimal mobile experiences.

No.
130
IPO

OpenReplay

High-quality content for frontend developers. OpenReplay is an open-source session replay stack that helps developers build delightful web apps.

No.
131
IPO

Replicated

Unlock the opportunity of multi-prem software. Deliver and manage Kubernetes apps in customer-managed environments with Replicated.

No.
136
IPO

mabl

Mabl is an intelligent test automation provider that maintains tests and identifies regressions for quality engineering.

No.
140
IPO

Codefresh

Codefresh is the #1 software delivery platform that brings the best of Argo and GitOps into a single cohesive, scalable, and secure platform.

No.
142
IPO

Cypress.io

Cypress.io develops a front-end automated testing application for running unit and integration tests in a browser.

No.
150
IPO

LaunchNotes

Thousands of leading companies use LaunchNotes to launch new products, announce new features, share product roadmaps, collect customer feedback, and more.

No.
156
IPO

Comet.ml

Track, compare, and reproduce your ML experiments with Comet's machine learning platform. Leverage insights and data to build better models, faster.

No.
162
IPO

ShiftLeft

The most proven application security methods redesigned for DevOps environments.

No.
166
IPO

Frontegg

Frontegg is a user management platform designed for the Product-Led Growth (PLG) era.

No.
168
IPO

Buf

Create, maintain and consume Protocol Buffers APIs with our modern Protocol Buffers ecosystem

No.
171
IPO

Builder

Builder.io caters drag-and-drop visual editor, a headless content management system, and Developer Tools.

No.
175
IPO

Quickbase

Quickbase, Inc., provides a low-code application development platform called Quickbase.

No.
182
IPO

Tonic.ai

Tonic mimics your production data to create safe, useful, de-identified data for QA, testing, and development.

No.
186
IPO

Redpanda

Redpanda is the streaming data platform for developers. It’s API-compatible with Apache Kafka®, but 10x faster, much easier to use and safer.

No.
187
IPO

QuotaPath

QuotaPath develops a sales commission tracking platform to simplify the process of maximizing quota attainment.

No.
188
IPO

Buildkite

Buildkite is a platform for running fast, secure, and scalable continuous integration pipelines on your own infrastructure.

No.
192
IPO

Fauna

Fauna is a distributed document-relational database delivered as a cloud API. Build new or migrate to Fauna and scale without worrying about operations.

No.
200
IPO

Tenderly

Ethereum developer platform that enables you to build innovative blockchain products.

No.
206
IPO

Framer

The professional website design platform for startups, designers and agencies. Ship within hours, straight from your canvas – no code and no limitations.

No.
207
IPO

StackHawk

Deploy secure applications with StackHawk. Find, triage, and fix application security bugs in CI/CD. Built for developers to own application and API security.

No.
219
IPO

FOSSA

FOSSA provides a platform that helps enterprises manage and maximize open source use at scale.

No.
254
IPO

Applitools

Applitools developed the first cloud-based software testing tool that automatically validates all the visual aspects of any web.

No.
264
IPO

Rollbar

The continuous code improvement platform. Proactively discover, predict, and remediate errors with real-time AI-assisted workflows.

No.
268
IPO

8base

8base is a low-code development platform for building and running enterprise-grade digital applications.

No.
275
IPO

Gitpod

Always ready to code - spin up fresh, automated dev environments for each task, in the cloud, in seconds.

No.
281
IPO

Zeplin

Zeplin is the ultimate collaboration tool between designers and developers.

No.
286
IPO

PopSQL

PopSQL is a modern, collaborative SQL editor for teams.

No.
347
IPO

Codesphere

Codesphere is your Zeroconfig Cloud. No config - just code and run web apps from your browser.

No.
365
IPO

Tara AI

Git ship done. Tara helps teams define, plan & track mission-critical product updates, in one place.

No.
387
IPO

CircleCI

CircleCI is a continuous integration and delivery platform that automates development workflows and IT operations.

No.
411
IPO

Split Software

Split Software is a feature delivery platform that powers engineering teams to build impactful products.

No.
418
IPO

Materialize

Materialize is a streaming SQL database company that simplifies the application development for developers.

No.
445
IPO

Athenian

Introducing the world to software engineering metrics that help teams, and improve processes. Athenian is built for GitHub and Jira users.

No.
451
IPO

The Climate Corporation (Bayer Crop Science)

The Climate Corporation is a technology platform helping people and businesses manage and adapt to climate change.

No.
475
IPO

Metabob

Metabob helps to measure and improve developer productivity through AI code review. Unlike rule-based solutions, Metabob identifies logical, complex and context based errors.

No.
480
IPO

Buddy

Get the most powerful and easy-to-configure continuous integration and delivery platform.

No.
502
IPO

AzureDesk

Azuredesk.co is an online customer service software and support ticket help desk application for small business and fast-growing companies. Get a free trial today!

Building a PLG future with you.

Don't see your company?

Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times