No.
160
IPO

Deputy

Deputy is an employee management tool, simplifying scheduling, timesheets, tasks and workplace communication.

No.
161
IPO

Karbon

Karbon provides a truly collaborative platform for accounting firms to manage workflows, communicate with teams and deliver exceptional client work.

No.
163
IPO

PlanRadar

PlanRadar offers a SaaS solution for documentation and communication in construction and real estate projects.

No.
175
IPO

Quickbase

Quickbase, Inc., provides a low-code application development platform called Quickbase.

No.
180
IPO

Vendasta

The end-to-end platform for local experts who market, sell, bill, fulfill, and deliver solutions to small- and medium-sized businesses.

No.
210
IPO

ClickUp

Save time with the all-in-one productivity platform that brings teams, tasks, and tools together in one place.

No.
217
IPO

Butter

Butter is a video conferencing tool that empowers facilitators to run interactive, buttery smooth online workshops!

No.
243
IPO

Swit

Swit is a collaboration suite for Teams.

No.
352
IPO

Taskade

Taskade is a real-time organization and collaboration tool for distributed teams.

No.
380
IPO

LiquidPlanner

LiquidPlanner is a priority-based, predictive online project management solution.

No.
485
IPO

Rake

Rake is an omnichannel message platform for customer chat and team messaging. We remove message friction.

No.
551
IPO

Asana

Asana is a computer software company that specializes in the fields of work management and productivity.

No.
552
IPO

monday.com

Monday.com develops a project management tool intended to improve team management, communication, and productivity for businesses.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times