No.
2
IPO

Canva

Canva is an online design and publishing platform that provides user friendly design tools for non-designers.

No.
24
IPO

Automattic

Automattic develops publishing platforms, including the WordPress.com website and the VIP WordPress.com cloud version.

No.
32
IPO

Webflow

Webflow is a visual web design platform, CMS, and hosting provider for building production websites and prototypes.

No.
57
IPO

Elementor

Elementor Ltd. is an Israeli software company, providing web development services.

No.
88
IPO

Optimizely

Optimizely is an American company that provides digital experience platform software as a service.

No.
110
IPO

Abstract

Abstract is the design workflow management system that empowers design teams and stakeholders to seamlessly manage, version and collaborate.

No.
171
IPO

Builder

Builder.io caters drag-and-drop visual editor, a headless content management system, and Developer Tools.

No.
189
IPO

Frontify

Frontify is a cloud-based brand management platform for creators and collaborators of brands.

No.
287
IPO

Famous.co

Famous is a SaaS-powered Instant App platform that merges the power of native apps and the mobile web. Famous' omnichannel Instant Apps reach consumers through key micro-experiences, creating strong connections between brands and consumers that result ...

No.
536
IPO

Squarespace

Squarespace is an all-in-one platform for websites, domains, online stores, marketing tools, and scheduling.

No.
537
IPO

Wix.com

Wix.com Ltd. is an Israeli software company publicly listed in the US that provides cloud-based web development services.

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times