No.
32
IPO

Webflow

Webflow is a visual web design platform, CMS, and hosting provider for building production websites and prototypes.

No.
65
IPO

Pantheon

Pantheon is a webops platform for open-source Drupal and WordPress websites.

No.
66
IPO

Netlify

Netlify is a web development tool that automates code to build and deploy sites and web applications.

No.
154
IPO

Base

Base is the first software built specifically for EAs. As one of the most strategic levers in a company, it’s time you had tools built for the way you work.

No.
529
IPO

Box

Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls.

No.
531
IPO

Bandwidth

Bandwidth is a telecom company helping wholesale customers and enterprises leverage communications as a tool for innovation.

No.
535
IPO

DigitalOcean

DigitalOcean provides a cloud platform to deploy, manage, and scale applications of any size.

No.
544
IPO

Dropbox

Dropbox is a smart workspace company that provides secure file sharing, collaboration, and storage solutions.

No.
545
IPO

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

No.
550
IPO

Dynatrace

Software intelligence to help DevSecOps teams across every industry tame cloud complexity and accelerate digital transformation

Building a PLG future with you.

Don't see your company?

Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times