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A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.
A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.
We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.
Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.
Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.
ANY of the following conditions matching:
Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.
ANY of the following conditions matching:
An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.
ALL of the following conditions matching:
PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.
ALL of the following conditions matching:
Transacted is pretty simple—are they paying you or not?
ALL of the following conditions matching:
EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.
ALL of the following conditions matching:
