A curated list of the top product-led growth companies that will blaze the path for all future software companies. To the pioneers of this list, we are excited for what the future holds for you, your work inspires us at Variance, and we are looking to build tools for you and the companies that will come after you.
Stripe is a developer-oriented commerce company helping small and large companies accept web and mobile payments.
Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.
OneTrust helps companies manage privacy, security, and governance requirements in a regulatory environment that constantly changes.
Fivetran is a technology company that automates replicating data into a cloud data platforms
Calendly is a modern scheduling platform that helps individuals, teams, and organizations automate meeting by removing the back and forth.
MessageBird is a cloud communications platform that connects enterprises to their global customers.
ThoughtSpot is a business intelligence platform that helps anyone explore, analyze, and share real-time business analytics data easily.
Grammarly is an AI-powered writing assistant that helps users to communicate more clearly and effectively.
LaunchDarkly is a feature management platform that allows software development teams to deliver to their customers.
Automattic develops publishing platforms, including the WordPress.com website and the VIP WordPress.com cloud version.
Razorpay is a platform that enables businesses to accept, process, and disburse payments.
Airwallex is a financial services platform committed to build global financial infrastructure to scale the digital economy.
OutSystems is a low-code platform that enables businesses to develop, deploy, and manage enterprise-grade apps.
Cockroach Labs is a software company that develops a cloud-native SQL database for modern cloud applications.
Kong is the cloud connectivity company offering the industry-leading service connectivity platform designed for modern architectures.
Webflow is a visual web design platform, CMS, and hosting provider for building production websites and prototypes.
Cloudinary empowers companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media.
Contentful offers a headless content management system that helps organizations deliver content across channels.
Grafana Labs is an open source software platform built to support monitoring, visualization, and metric analytics.
MoEngage is an internet company that features cloud-based marketing services for consumer businesses.
ActiveCampaign specializes in email marketing, transactional email, marketing automation, and sales automation.
Flutterwave is a fintech company that provides a payment infrastructure for global merchants and payment service providers.
Pipefy is a no-code process orchestration platform to easily automate workflows and manage business processes.
BrowserStack is a software testing platform powering over two million tests every day across 15 global data centers.
Shippo is a shipping platform that helps e-commerce companies manage their shipping operations more seamlessly.
airSlate is a SaaS technology that provides no-code business process automation, e-signature, and document management solutions.
Hootsuite is a platform for managing social media programs across multiple social networks.
Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.
A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.
A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.
We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.
Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.
Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.
ANY of the following conditions matching:
Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.
ANY of the following conditions matching:
An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.
ALL of the following conditions matching:
PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.
ALL of the following conditions matching:
Transacted is pretty simple—are they paying you or not?
ALL of the following conditions matching:
EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.
ALL of the following conditions matching:
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