No.
1

Stripe

Stripe is a developer-oriented commerce company helping small and large companies accept web and mobile payments.

No.
2

Canva

Canva is an online design and publishing platform that provides user friendly design tools for non-designers.

No.
3

Figma

Figma is a design platform for teams who build products together.

No.
4

Zapier

Zapier allows its users to easily connect and automate the apps they use.

No.
5

Klaviyo

Klaviyo is a marketing automation and email platform designed to help grow businesses.

No.
6

Airtable

Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.

No.
7

Hopin

Hopin is an event platform provider that connects communities through virtual, hybrid, and in-person events.

No.
8

Gusto

Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses.

No.
9

OneTrust

OneTrust helps companies manage privacy, security, and governance requirements in a regulatory environment that constantly changes.

No.
10

Fivetran

Fivetran is a technology company that automates replicating data into a cloud data platforms

No.
11

Scale AI

Scale AI is the data platform for AI, providing high quality training data for leading machine learning teams.

No.
12

Calendly

Calendly is a modern scheduling platform that helps individuals, teams, and organizations automate meeting by removing the back and forth.

No.
13

DataRobot

DataRobot brings AI technology and ROI enablement services to global enterprises.

No.
14

MessageBird

MessageBird is a cloud communications platform that connects enterprises to their global customers.

No.
15

Miro

Miro is a visual collaboration platform that provides an intuitive, engaging, and in-person collaboration experience for every team.

No.
16

Snyk

Snyk is a cloud native application security provider that enables millions of developers to build software securely.

No.
17

ThoughtSpot

ThoughtSpot is a business intelligence platform that helps anyone explore, analyze, and share real-time business analytics data easily.

No.
18

Grammarly

Grammarly is an AI-powered writing assistant that helps users to communicate more clearly and effectively.

No.
19

Notion

Notion is the all-in-one workspace for your notes, tasks, wikis, and databases

No.
20

LaunchDarkly

LaunchDarkly is a feature management platform that allows software development teams to deliver to their customers.

No.
21

InVision

InVision is the visual collaboration platform powering the world’s smartest companies.

No.
22

Postman

Postman is the collaboration platform for API development.

No.
23

Lucid

Lucid is the only visual collaboration suite that gives teams the power to go from imagining the future to building it. Explore our solutions – Lucidchart for intelligent diagramming, Lucidspark for virtual brainstorming, and Cloud Insights to visualiz...

No.
24

Automattic

Automattic develops publishing platforms, including the WordPress.com website and the VIP WordPress.com cloud version.

No.
25

Razorpay

Razorpay is a platform that enables businesses to accept, process, and disburse payments.

No.
26

Airwallex

Airwallex is a financial services platform committed to build global financial infrastructure to scale the digital economy.

No.
27

Intercom

Helping businesses build strong customer relationships with the Engagement OS.

No.
28

Pendo

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

No.
29

OutSystems

OutSystems is a low-code platform that enables businesses to develop, deploy, and manage enterprise-grade apps.

No.
30

Cockroach Labs

Cockroach Labs is a software company that develops a cloud-native SQL database for modern cloud applications.

No.
31

Kong

Kong is the cloud connectivity company offering the industry-leading service connectivity platform designed for modern architectures.

No.
32

Webflow

Webflow is a visual web design platform, CMS, and hosting provider for building production websites and prototypes.

No.
33

Cloudinary

Cloudinary empowers companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media.

No.
34

Contentful

Contentful offers a headless content management system that helps organizations deliver content across channels.

No.
35

Rapyd

Rapyd is a payments platform that inserts fintech services into any app and simplifies the complex offering of local payment methods.

No.
36

Grafana Labs

Grafana Labs is an open source software platform built to support monitoring, visualization, and metric analytics.

No.
37

MoEngage

MoEngage is an internet company that features cloud-based marketing services for consumer businesses.

No.
38

Sisense

Sisense is the leading AI-driven platform for infusing analytics everywhere.

No.
39

ActiveCampaign

ActiveCampaign specializes in email marketing, transactional email, marketing automation, and sales automation.

No.
40

Flutterwave

Flutterwave is a fintech company that provides a payment infrastructure for global merchants and payment service providers.

No.
41

Pipefy

Pipefy is a no-code process orchestration platform to easily automate workflows and manage business processes.

No.
42

OwnBackup

OwnBackup provides backup and recovery solutions for companies that use Salesforce.

No.
43

BrowserStack

BrowserStack is a software testing platform powering over two million tests every day across 15 global data centers.

No.
44

Shippo

Shippo is a shipping platform that helps e-commerce companies manage their shipping operations more seamlessly.

No.
45

Loom

Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live. Free to use on Mac, Windows, Chrome, iOS, and Android.

No.
46

Hive

The #1 productivity platform for fast-moving teams. Manage projects, track tasks, and collaborate with teams of all sizes. Get started with a free 14-day trial today.

No.
47

Hightouch

Sync customer data to your SaaS, marketing, sales, and success platforms.

No.
48

airSlate

airSlate is a SaaS technology that provides no-code business process automation, e-signature, and document management solutions.

No.
49

Hootsuite

Hootsuite is a platform for managing social media programs across multiple social networks.

No.
50

Gro Intelligence

The AI-powered decision engine across agriculture, climate, and the economy

Building a PLG future with you.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times