A curated list of the top product-led growth companies that will blaze the path for all future software companies. To the pioneers of this list, we are excited for what the future holds for you, your work inspires us at Variance, and we are looking to build tools for you and the companies that will come after you.
Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.
Snowflake is a cloud data platform that provides a data warehouse-as-a-service designed for the cloud.
Autodesk develops 3D design software for use in the architecture, engineering, construction, and media industries.
Atlassian provides collaboration, development, and issue tracking software for teams.
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.
Splunk Inc. is an American software company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a Web-style interface.
MongoDB is a next-generation database that helps businesses transform their industries by harnessing the power of data.
DocuSign helps small- and medium-sized businesses collect information, automate data workflows, and sign on various devices.
Software intelligence to help DevSecOps teams across every industry tame cloud complexity and accelerate digital transformation
Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.
Dropbox is a smart workspace company that provides secure file sharing, collaboration, and storage solutions.
UiPath is a software company developing robotic process automation and artificial intelligence software.
GitLab is a web-based DevOps lifecycle tool that provides a Git repository manager providing wiki, issue-tracking and continuous integration and deployment pipeline features, using an open-source license, developed by GitLab Inc.
Confluent offers a streaming platform based on Apache Kafka that enables companies to easily access data as real-time streams.
Smartsheet is a cloud-based work management platform that empowers collaboration, drives better decision making, and accelerates innovation.
Monday.com develops a project management tool intended to improve team management, communication, and productivity for businesses.
HashiCorp is a remote-first company that solves development, security, and operations challenges in infrastructure.
New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.
Alteryx is a leading provider of an end to end data science & analytics platform for the enterprise
Sprout Social provides a platform for businesses to manage social media engagement, publishing and analytics.
Squarespace is an all-in-one platform for websites, domains, online stores, marketing tools, and scheduling.
PagerDuty is an operations performance platform delivering visibility and actionable intelligence across the entire incident lifecycle.
DigitalOcean provides a cloud platform to deploy, manage, and scale applications of any size.
Amplitude is a product intelligence platform that provides digital product tools that help teams run and grow their businesses.
Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.
Sumo Logic is a log management and analytics service, transforms big data into sources of operations, security, and compliance intelligence.
Eventbrite develops an online platform that lets users find and create events.
Expensify is a software company that develops an expense management system for personal and business use.
Couchbase is the modern NoSQL cloud database for enterprise applications. Develop with agility. Perform at any scale. Manage with ease.
Bandwidth is a telecom company helping wholesale customers and enterprises leverage communications as a tool for innovation.
Elastic builds software to make data usable in real time and at scale for search, logging, security, and analytics use cases.
Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.
Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.
A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.
A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.
We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.
Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.
Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.
ANY of the following conditions matching:
Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.
ANY of the following conditions matching:
An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.
ALL of the following conditions matching:
PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.
ALL of the following conditions matching:
Transacted is pretty simple—are they paying you or not?
ALL of the following conditions matching:
EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.
ALL of the following conditions matching:
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