Market Cap: $
59.09
Billion

Snowflake

Snowflake is a cloud data platform that provides a data warehouse-as-a-service designed for the cloud.

Market Cap: $
42.09
Billion

Autodesk

Autodesk develops 3D design software for use in the architecture, engineering, construction, and media industries.

Market Cap: $
36.32
Billion

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

Market Cap: $
35.47
Billion

Atlassian

Atlassian provides collaboration, development, and issue tracking software for teams.

Market Cap: $
28.88
Billion

Datadog

Datadog offers monitoring and analytics for cloud-based workflows.

Market Cap: $
23.42
Billion

Zoom

Zoom is a software company that offers a communications platform that connects people through video, voice, chat, and content sharing.

Market Cap: $
19.29
Billion

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

Market Cap: $
15.64
Billion

Bill.com

Bill.com is a provider of cloud-based software that simplifies and automates back-office financial operations.

Market Cap: $
15.16
Billion

MongoDB

MongoDB is a next-generation database that helps businesses transform their industries by harnessing the power of data.

Market Cap: $
14.77
Billion

Splunk

Splunk Inc. is an American software company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a Web-style interface.

Market Cap: $
14.00
Billion

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Market Cap: $
13.53
Billion

Twilio

Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.

Market Cap: $
11.36
Billion

DocuSign

DocuSign helps small- and medium-sized businesses collect information, automate data workflows, and sign on various devices.

Market Cap: $
10.73
Billion

Dynatrace

Software intelligence to help DevSecOps teams across every industry tame cloud complexity and accelerate digital transformation

Market Cap: $
10.68
Billion

Unity

Unity provides multiplatform tools and services to developers of interactive content.

Market Cap: $
9.46
Billion

Zendesk

Zendesk is a customizable customer service platform.

Market Cap: $
9.38
Billion

Okta

Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.

Market Cap: $
8.54
Billion

GitLab

GitLab is a web-based DevOps lifecycle tool that provides a Git repository manager providing wiki, issue-tracking and continuous integration and deployment pipeline features, using an open-source license, developed by GitLab Inc.

Market Cap: $
8.00
Billion

Dropbox

Dropbox is a smart workspace company that provides secure file sharing, collaboration, and storage solutions.

Market Cap: $
7.78
Billion

Elastic

Elastic builds software to make data usable in real time and at scale for search, logging, security, and analytics use cases.

Market Cap: $
7.71
Billion

UiPath

UiPath is a software company developing robotic process automation and artificial intelligence software.

Market Cap: $
7.11
Billion

Confluent

Confluent offers a streaming platform based on Apache Kafka that enables companies to easily access data as real-time streams.

Market Cap: $
6.01
Billion

monday.com

Monday.com develops a project management tool intended to improve team management, communication, and productivity for businesses.

Market Cap: $
5.60
Billion

HashiCorp

HashiCorp is a remote-first company that solves development, security, and operations challenges in infrastructure.

Market Cap: $
4.74
Billion

Smartsheet

Smartsheet is a cloud-based work management platform that empowers collaboration, drives better decision making, and accelerates innovation.

Market Cap: $
4.61
Billion

Asana

Asana is a computer software company that specializes in the fields of work management and productivity.

Market Cap: $
4.47
Billion

Alteryx

Alteryx is a leading provider of an end to end data science & analytics platform for the enterprise

Market Cap: $
4.22
Billion

Wix.com

Wix.com Ltd. is an Israeli software company publicly listed in the US that provides cloud-based web development services.

Market Cap: $
4.03
Billion

DigitalOcean

DigitalOcean provides a cloud platform to deploy, manage, and scale applications of any size.

Market Cap: $
3.93
Billion

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

Market Cap: $
3.74
Billion

Box

Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls.

Market Cap: $
3.56
Billion

Sprout Social

Sprout Social provides a platform for businesses to manage social media engagement, publishing and analytics.

Market Cap: $
2.92
Billion

Squarespace

Squarespace is an all-in-one platform for websites, domains, online stores, marketing tools, and scheduling.

Market Cap: $
2.76
Billion

Jamf

Jamf creates IT software that manages Apple devices and helps organizations succeed.

Market Cap: $
2.10
Billion

PagerDuty

PagerDuty is an operations performance platform delivering visibility and actionable intelligence across the entire incident lifecycle.

Market Cap: $
2.00
Billion

JFrog

JFrog provides software developers with a binary repository management solution.

Market Cap: $
1.77
Billion

Amplitude

Amplitude is a product intelligence platform that provides digital product tools that help teams run and grow their businesses.

Market Cap: $
1.21
Billion

Expensify

Expensify is a software company that develops an expense management system for personal and business use.

Market Cap: $
1.13
Billion

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

Market Cap: $
0.97
Billion

Sumo Logic

Sumo Logic is a log management and analytics service, transforms big data into sources of operations, security, and compliance intelligence.

Market Cap: $
0.73
Billion

Eventbrite

Eventbrite develops an online platform that lets users find and create events.

Market Cap: $
0.65
Billion

Couchbase

Couchbase is the modern NoSQL cloud database for enterprise applications. Develop with agility. Perform at any scale. Manage with ease.

Market Cap: $
0.51
Billion

8x8

8x8 offers secure and reliable cloud-based, enterprise-class business phone systems, unified communications, and contact center solutions.

Market Cap: $
0.46
Billion

Agora.io

Agora.io enables developers to add HD interactive broadcast, voice, and video calls into mobile and web apps through SDK.

Market Cap: $
0.38
Billion

Bandwidth

Bandwidth is a telecom company helping wholesale customers and enterprises leverage communications as a tool for innovation.

Building a PLG future with you.

Don't see your company?

Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

Thanks for your submission.
We will let you know when it's posted.
Oops! Something went wrong while submitting the form.

What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times