No.
504

Oviond

Showcase your marketing agencies value with automated, fully customizable cross channel digital marketing dashboard and reporting software..

No.
300

Buffer

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze...

No.
47

Hightouch

Sync customer data to your SaaS, marketing, sales, and success platforms.

No.
386

Yotpo

Yotpo’s eCommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.

No.
293

Hugo

Make your meetings more productive. Manage your calendar, notes, and tasks in one place. 30,000+ teams & pros stay organized, prepared & aligned with Hugo.

No.
233

Wistia

Made for marketers, Wistia helps you make every video count. Start editing, hosting, marketing, and measuring the impact of your videos.

No.
67

Storj

Ridiculously resilient cloud object storage with blazing performance, and zero-trust security at up to 80% less than AWS.

No.
314

2checkout

925722 Verifone is an American multinational corporation headquartered in Coral Springs, Florida, that provides technology for electronic payment transactions and value-added services at the point-of-sale.

No.
276

Coda

Coda is a cloud-based multi-user document editor.

No.
437

Instana

Instana's Enterprise Observability Platform delivers automated Application Monitoring (APM) to help DevOps teams deliver quality applications.

No.
462

Animoto

Animoto allows users to create professional-quality video.

No.
505

Ontraport

A breakthrough web app where CRM meets automation to power your marketing, sales and business systems all in one place.

No.
99

Redis

Redis is the sponsor of the open source database and delivers an enterprise-grade data platform to power real-time experiences.

No.
495

37 Signals (Basecamp)

Basecamp is a private, secure space online where people working together can organize and discuss.

No.
420

mmhmm

mmhmm is a virtual camera application used to create virtual rooms, backdrops, and presentations during video conferencing calls.

No.
491

Pivotal Tracker

Pivotal Tracker is a software system that provides users with business analytics.

No.
330

Liveflow

LiveFlow helps automate financial workflows, consolidate accounts, and collaborate in real-time

No.
250

Tyk

Tyk is an open source API gateway and management platform that provides on-premises, cloud/multi-cloud, and enterprise.

No.
147

Riverside

Riverside.fm is an audio-video recording platform for broadcast media and podcasts.

No.
207

StackHawk

Deploy secure applications with StackHawk. Find, triage, and fix application security bugs in CI/CD. Built for developers to own application and API security.

No.
206

Framer

The professional website design platform for startups, designers and agencies. Ship within hours, straight from your canvas – no code and no limitations.

No.
200

Tenderly

Ethereum developer platform that enables you to build innovative blockchain products.

No.
192

Fauna

Fauna is a distributed document-relational database delivered as a cloud API. Build new or migrate to Fauna and scale without worrying about operations.

No.
188

Buildkite

Buildkite is a platform for running fast, secure, and scalable continuous integration pipelines on your own infrastructure.

No.
186

Redpanda

Redpanda is the streaming data platform for developers. It’s API-compatible with Apache Kafka®, but 10x faster, much easier to use and safer.

No.
175

Quickbase

Quickbase, Inc., provides a low-code application development platform called Quickbase.

No.
168

Buf

Create, maintain and consume Protocol Buffers APIs with our modern Protocol Buffers ecosystem

No.
167

Fingerprint

Fingerprint Pro is the 99.5% accurate device fingerprinting solution. FingerprintJS is the top open-source browser fingerprinting library. Prevent fraud, spam, and account takeovers. Available for web, iOS, and Android.

No.
166

Frontegg

Frontegg is a user management platform designed for the Product-Led Growth (PLG) era.

No.
162

ShiftLeft

The most proven application security methods redesigned for DevOps environments.

No.
156

Comet.ml

Track, compare, and reproduce your ML experiments with Comet's machine learning platform. Leverage insights and data to build better models, faster.

No.
150

LaunchNotes

Thousands of leading companies use LaunchNotes to launch new products, announce new features, share product roadmaps, collect customer feedback, and more.

No.
149

Magic

Magic is the #1 user authentication and private key management solution for Web3 and Web2.

No.
140

Codefresh

Codefresh is the #1 software delivery platform that brings the best of Argo and GitOps into a single cohesive, scalable, and secure platform.

No.
131

Replicated

Unlock the opportunity of multi-prem software. Deliver and manage Kubernetes apps in customer-managed environments with Replicated.

No.
130

OpenReplay

High-quality content for frontend developers. OpenReplay is an open-source session replay stack that helps developers build delightful web apps.

No.
120

QuickNode

Top projects & businesses trust QuickNode for fast, reliable Web3 infrastructure. Instantly access 14 chains across a global node network, plus tools and APIs to help you build & scale high-quality blockchain applications!

No.
107

Tabnine

Whether you’re part of a team, or a developer working on your own, Tabnine will help you write code faster – all in your favorite IDE.

No.
105

Alloy Automation

Alloy Automation is a no-code ecommerce automation tool used by leading brands and agencies to automate tedious tasks across fulfillments, marketing, operations, & more.

No.
103

Apollo

Apollo Graph Platform — unify APIs, microservices, & databases into a graph that you can query with GraphQL

No.
100

Merge

Single API integration to add all HR, payroll, accounting, ticketing, CRM, and recruiting platforms. Build, maintain, and onboard in days, not months.

No.
209

Bitmovin

Bitmovin is a multimedia technology company which provides services that transcode digital video and audio to streaming formats using cloud computing, and streaming media players.

No.
502

AzureDesk

Azuredesk.co is an online customer service software and support ticket help desk application for small business and fast-growing companies. Get a free trial today!

No.
480

Buddy

Get the most powerful and easy-to-configure continuous integration and delivery platform.

No.
478

Kosy Office

Kosy is a virtual office where remote teams work better together, collaborate and build the best company culture.

No.
475

Metabob

Metabob helps to measure and improve developer productivity through AI code review. Unlike rule-based solutions, Metabob identifies logical, complex and context based errors.

No.
466

42Gears Mobility Systems

42Gears MDM - Leader in enterprise mobility management, unified endpoint management, & mobile device management which helps to secure and manage endpoints.

No.
445

Athenian

Introducing the world to software engineering metrics that help teams, and improve processes. Athenian is built for GitHub and Jira users.

No.
417

Arnica

Enterprises trying to combat the proliferation of attacks against the DevOps ecosystem are faced with the growing challenge of balancing development velocity, cost efficiency and security. DevOps are torn between the 3 conflicting goals with the imposs...

No.
347

Codesphere

Codesphere is your Zeroconfig Cloud. No config - just code and run web apps from your browser.

Building a PLG future with you.

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Get your company ranked! If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list.

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What makes it PLG?

A company must offer transparent pricing
At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales.

A company must offer a freemium or trial product on their website
A user needs to be able to sign up and start using the product immediately without speaking to anyone first.

How are the companies ranked?

We combined the valuation of private companies with a number of excellent grading systems including CrunchBase Insights, PitchBook, and The Cloud 100.

Manage Your Product Led Growth with Variance

Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.

Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.

Targeted
1/1 criteria completed

ANY of the following conditions matching:

OR
Opened Prospecting Email has been performed at least 1 time
OR
Imported Lead has been performed at least 1 time

Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.

Engaged
1/1 criteria completed

ANY of the following conditions matching:

OR
Meeting Recorded has been performed at least 1 time
OR
Website Visited has been performed at least 2 times
OR
Deal Stage Change has been performed at least 1 time

An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.

Onboarded
4/4 criteria completed

ALL of the following conditions matching:

AND
Organization Created has been performed at least 1 time
AND
Data Source Connected has been performed at least 1 time
AND
Slack Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 1 time

PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.

PQL
3/4 criteria completed

ALL of the following conditions matching:

AND
CRM Connected has been performed at least 1 time
AND
Milestone Created has been performed at least 2 times
AND
User Created has been performed at least 2 time
AND
Stream Created has been performed at least 1 time

Transacted is pretty simple—are they paying you or not?

Transacted
0/2 criteria completed

ALL of the following conditions matching:

AND
Credit Card Added has been performed at least 1 time
AND
Plan Chose has been performed at least 1 time

EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.

EQL
0/2 criteria completed

ALL of the following conditions matching:

AND
Employee Count is greater than 50
AND
Milestone Created has been performed at least 4 times
AND
Invited User has been performed at least 3 times